"Zoom's privacy risk score of 68 reflects critical vulnerabilities in biometric data collection, extensive third-party sharing including with advertising networks and resellers, and vague indefinite data retention policies. The company collects granular interaction data (keystrokes, mouse movements), all meeting/webinar/chat content, and processes data through multiple third-party advertising pixels (LinkedIn, Facebook, Google, Twitter) with opt-out requiring manual per-device intervention. While some privacy controls exist (cookie settings, marketing opt-out), key protections like encryption are optional rather than default, and legal exceptions for data sharing are broadly defined without clear warrant requirements."
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zoom Privacy Concerns & Scorecard
Zoom shares personal data and content with resellers, advertising partners, and market enrichment services; resellers can access personal data and content with minimal restrictions.
Zoom collects extensive biometric data including facial geometry and voiceprints for enhanced features, with automatic scanning of content and limited transparency about processing methods.
Advanced Chat Encryption and other privacy protections are optional and not enabled by default; users must actively opt-in to basic privacy features.
Zoom's retention period is vague and indefinite, based on 'ongoing relationship' with users, legal obligations, and business convenience, with no clear deletion mechanism for most data.
Zoom uses third-party tracking pixels and cookies for cross-site behavioral tracking and targeted advertising, with opt-out requiring manual intervention per device/browser.
Marketing communications opt out
- 1Open a marketing or promotional email from Zoom.
- 2Click the unsubscribe or opt-out link at the bottom of the email to remove yourself from that mailing list.
- 3Alternatively, email privacy@zoom.us with a request to opt out of all marketing communications.
Ad tracking opt out
- 1Visit the Zoom website (zoom.com).
- 2Access the cookie management tool, typically available through a 'Cookies' link in the website footer or a consent banner.
- 3Opt out of advertising and analytics cookies by deselecting those categories and saving your preferences.
Data access request
- 1Sign in to the Zoom web portal.
- 2Navigate to your account's Data & Privacy settings.
- 3Submit a data access (export) request to receive a copy of your personal data.
- 4Verify your identity as required by Zoom's verification process.
- 5Await the response, which may take up to 45–90 days.
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Data Collection & Tracking
Personal Information Collected
Account management, billing, service delivery, authentication, and marketing
Virtual background features, face beautification, hand gesture recognition, and speaker identification
Service delivery, troubleshooting, security, usage analytics, and device identification
Product improvement, analytics, usage monitoring, and targeted feature recommendations
Service delivery, content transcription, meeting facilitation, and content storage
Meeting coordination, participant management, invitation delivery, and service integration
Billing, subscription management, payment processing, and fraud prevention
Service localization, analytics, and compliance with regional requirements
Service delivery to educational institutions and compliance with FERPA
Feature enhancement, service integration, and user convenience
Cross-Platform Tracking
Zoom tracks your activity across its website and app using third-party tracking pixels (LinkedIn, Facebook, Bing, Twitter, Google) to deliver targeted advertising and analyze user interactions. These pixels enable cross-site behavioral tracking and retargeting, and preferences must be re-selected per device/browser as they do not sync automatically.
Tracking Methods:
Third-Party Tracking Pixels
Zoom embeds tracking pixels from LinkedIn, Facebook, Bing, Twitter, and Google on its website to track user activity, enable retargeting, and deliver targeted advertising across the web
Cookies and Similar Technologies
First-party and third-party cookies used to track website visits, remember preferences, and enable targeted advertising; opt-out is per-device/browser and preferences are lost if cookies are cleared
Device Fingerprinting
Collection of device attributes (MAC address, hard disk ID, device type, operating system) used to create a unique device identifier for tracking and authentication across sessions
Login Tracking
Account login information collected and associated with device and IP address to track user access patterns and session activity
AI & Data Training
zoom does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed zoom
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.