"Uber collects extensive biometric, location, and behavioral data with broad third-party sharing including ad networks and law enforcement. Aggressive tracking-based advertising and long retention periods create substantial privacy exposure."
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uber Privacy Concerns & Scorecard
Uber collects extensive biometric data including facial recognition via selfies, government-issued ID documents, and precise real-time location tracking during app usage regardless of active trip status.
Broad data sharing with ad networks and marketing partners including Google, Criteo, The Trade Desk, Rokt, TripleLift, Meta, and TikTok using hashed identifiers, device advertising IDs, and location data for audience building and targeted advertising.
Global data processing with transfers to United States and other jurisdictions lacks explicit transparency about applicable legal frameworks or user rights variations by location.
Use of cookies, web beacons, SDKs and advertising identifiers with cross-platform tracking across Uber, Uber Eats, and Postmates for ad optimization and audience measurement.
Data retention continues after account deletion if fraud is suspected, disputes exist, or legal claims pending, with no specified maximum retention period for these scenarios.
Marketing communications opt out
- 1Open the Uber app and go to Settings, then Notifications, then Promotions and news to update your push notification preferences
- 2For more detailed communication preferences (including email), visit accounts.uber.com/communication
- 3Alternatively, you can unsubscribe from marketing emails at any time by clicking 'Unsubscribe' at the bottom of any marketing email from Uber
Cookie tracking opt out
- 1Visit Uber's Cookie Notice page at uber.com/global/en/legal/cookie-notice/
- 2Find the 'Your choices' section of the Cookie Notice
- 3Use the cookie preference controls provided on the page to opt out of Functionality, Analytics & Performance, and/or Advertising tracking technologies
- 4For US users, you can also opt out of the sale or sharing of personal data collected via tracking technologies by visiting privacy.uber.com/us
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, age verification for age-restricted services, fraud detection, and compliance.
Ride/delivery matching, routing, ETA calculation, fraud detection, emergency services, and personalized advertising.
Processing payments, fraud detection, chargeback management, and financial compliance.
Identity verification, account security, fraud prevention, and age verification.
Service delivery, customer support, fraud detection, quality assurance, personalized advertising, and algorithmic matching.
Customer support, dispute resolution, quality assurance, fraud detection, and research.
App functionality, fraud detection, analytics, personalized advertising, and technical support.
Personalized advertising, service improvement, algorithmic matching and pricing, and analytics.
Personalized advertising, demographic analysis, service personalization, and marketing targeting.
Service personalization, community features, quality improvement, and user experience optimization.
Emergency notification, customer support, and safety services.
Fraud detection, marketing targeting, and user profiling.
Enabling referral programs, emergency notifications, and contact-based features.
Cross-Platform Tracking
Uber tracks you across its portfolio including Uber Eats and Postmates, using shared advertising identifiers and device data to build audience profiles for targeted advertising. Data is also shared with external ad networks like Google, Criteo, and Meta for cross-platform ad targeting and audience measurement.
Tracking Methods:
GPS Location Tracking
Precise GPS location collected continuously while Uber app is installed and enabled, even when not actively in use for a trip/order.
Advertising Identifiers
Device advertising IDs collected and shared with ad networks (Google, Criteo, The Trade Desk, Meta, TikTok) for cross-platform ad targeting and audience measurement.
Cookies and Web Beacons
First-party and third-party cookies, web beacons, and SDKs used to track user behavior across Uber, Uber Eats, and Postmates for analytics and ad personalization.
Software Development Kits (SDKs)
Third-party SDKs embedded in Uber app to collect behavioral data and enable ad targeting and measurement.
Login-Based Tracking
Hashed email addresses and account login information used to match users across Uber properties and with advertising partners for audience targeting.
Device Fingerprinting
Collection of device model, OS, IP address, and other hardware/software attributes to create device profiles for fraud detection and ad targeting.
In-Vehicle Recording
In-vehicle recordings collected from autonomous vehicles and driver dashcams, used for research, support, and legal purposes.
Privacy Policy Updates & Analysis
Website locale changed from Canada French to US English
Updated August 2026
The policy navigation URLs changed from /ca/fr-ca/ (Canadian French) to /us/en/ (US English). This reflects a change in the regional localization of the policy document, potentially indicating a shift in which jurisdiction's version is being highlighted or made default.
Key Changes:
- Navigation links changed from https://www.uber.com/ca/fr-ca/ to https://www.uber.com/us/en/
- Uber Health link changed from /ca/fr-ca/ to generic URL without regional qualifier
Australia compliance contact language clarified
Updated August 2026
The Australia-specific section was completed with the addition of 'frame.' to complete the word 'timeframe,' which was truncated in the previous version. This appears to be a typographical correction rather than a substantive policy change.
Key Changes:
- Text corrected from 'reasonable timef' to 'reasonable timeframe.'
Policy last updated date changed and image alt text added
Updated August 2026
The last updated date moved from July 13, 2026 to August 24, 2026, indicating a policy revision. Additionally, the hero image now includes descriptive alt text ('Illustration of passenger checking their phone'), improving accessibility but not materially changing privacy practices.
Key Changes:
- Last updated date: July 13, 2026 → August 24, 2026
- Image alt text added for accessibility purposes
Terms of Service Updates
Navigation URLs updated to include /us/en/ localization path
Several navigation links were updated to include explicit /us/en/ localization paths (e.g., Drive, Business, About sections). This is a structural change to URL routing and does not materially affect user rights or obligations under the terms.
Effective: August 10, 2026
Privacy Notice URL path modified
The Privacy Notice link changed from /privacy/notice to /global/en/privacy/notice/. This is a technical update to the referenced privacy policy location and does not alter the substantive terms or user rights.
Effective: August 10, 2026
AI & Data Training
uber uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Customer Support Communications
Call recordings with transcripts, chat logs, and in-app messages used by GenAI tools for customer support and investigations
Trip and Order Information
Trip/order details, routes, and historical patterns used for training automated matching and pricing algorithms
Ratings and Feedback
User ratings and feedback used to train matching algorithms that predict user compatibility and avoid conflicts
In-Vehicle Recordings
In-vehicle recordings and dashcam footage used for research, support analysis, and investigation purposes
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed uber
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.