"Uber collects extensive biometric and location data with broad third-party sharing including ad networks and data resellers. Seven-year retention, algorithmic profiling, and automatic consent to policy changes create substantial privacy risk."
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Uber Privacy Concerns & Scorecard
Uber shares data broadly with advertising networks (Google, Criteo, The Trade Desk, Rokt, TripleLift, Meta, TikTok), data resellers for demographic enrichment, autonomous vehicle partners, fleet operators, and financial institutions without limiting sharing to service providers only.
Uber collects extensive biometric data including facial recognition (selfies for identity and age verification), continuous precise location tracking during active use and trip duration, in-vehicle audio and video recordings, and inferred demographic data including gender based on first name for marketing purposes.
Uber uses real-time trip and delivery data to target personalized ads, employs cross-platform behavioral tracking via cookies and SDKs with third-party ad networks, and builds audience segments based on inferred interests and demographics for targeted advertising.
Uber's privacy policy updates constitute automatic consent to new terms upon continued service use, meaning users cannot meaningfully object to privacy practice changes without discontinuing the service.
Uber retains data indefinitely in cases of account bans, fraud suspicions, or unresolved disputes, creating indefinite retention windows for targeted users without clear appeal or time-bound deletion rights.
Location permission control
- 1On Android: Open your device Settings, then go to Apps, then Uber, then Permissions, then Location.
- 2Choose 'Allow only while using the app' to limit location collection to when the Uber app is visible on screen or during an active trip. Choose 'Deny' to disable location services for Uber entirely (you will need to enter pickup and dropoff locations manually).
- 3On iOS: Open your device Settings, then go to Privacy, then Location Services, then Uber, and select 'While Using the App' or 'Never' to restrict background location access.
Data portability export
- 1Go to myprivacy.uber.com/privacy/exploreyourdata and sign in to your Uber account using 2-step verification.
- 2To explore an online summary of your data (trips taken, Uber Eats orders, etc.), browse the interactive summary on that page.
- 3To download a copy of your data, click the option to request a data file at myprivacy.uber.com/privacy/exploreyourdata/download.
- 4Uber will send you a notification by email or text when your request is received, and again when the file is ready to download.
Marketing communications opt out
- 1Open the Uber app and go to Settings, then Notifications, then Promotions and news to update your push notification preferences
- 2For more detailed communication preferences (including email), visit accounts.uber.com/communication
- 3Alternatively, you can unsubscribe from marketing emails at any time by clicking 'Unsubscribe' at the bottom of any marketing email from Uber
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, age verification, fraud detection, legal compliance
Ride matching, pricing, fraud detection, navigation, surge pricing algorithms, emergency services
Identity verification, age verification, fraud prevention
Payment processing, fraud detection, financial reconciliation, chargebacks
Service personalization, order customization, accessibility accommodation
Service improvement, matching algorithms, pricing, personalized marketing, fraud detection
Customer support, fraud investigation, dispute resolution, safety monitoring
App functionality, fraud detection, analytics, advertising, device fingerprinting
Safety monitoring, safety verification, fraud prevention, research and development, customer support investigations
Service improvement, personalized marketing, audience segmentation, behavioral analysis, pricing algorithms
Marketing segmentation, ad targeting, service personalization, fraud detection
Service delivery, fraud detection, matching algorithms
Cross-Platform Tracking
Uber tracks users across the Uber ecosystem (Uber, Uber Eats, Postmates) using cookies, SDKs, and advertising identifiers. Data is shared with third-party ad networks (Google, Criteo, Meta, TikTok) for cross-platform audience segmentation and retargeting. Ride and delivery history is used to personalize ads on Uber and partner websites.
Tracking Methods:
Cookies
Persistent and session cookies used to identify users, remember preferences, track user behavior across Uber properties
Web Beacons & Pixels
Tracking pixels embedded on Uber and third-party websites to measure ad effectiveness and track conversion events
Mobile SDKs
Software development kits in the Uber app track user behavior, app usage, crashes, and performance; shared with analytics and ad network partners
Advertising Identifiers
Mobile advertising IDs (IDFA, Google Advertising ID) used for cross-app tracking, audience matching, and retargeting with ad networks
Device Fingerprinting
Device characteristics (hardware model, OS, browser type, IP address, motion data) used to create unique device fingerprints for fraud detection and user identification
Location Tracking
Precise GPS and approximate location tracking via IP address and cell towers; continuous during trips; used for matching, pricing, and analytics
Hashed Email & ID Matching
Hashed email addresses and mobile advertising IDs shared with ad intermediaries for audience matching and targeting on other platforms
Privacy Policy Updates & Analysis
Website locale changed from Canada French to US English
Updated August 2026
The policy navigation URLs changed from /ca/fr-ca/ (Canadian French) to /us/en/ (US English). This reflects a change in the regional localization of the policy document, potentially indicating a shift in which jurisdiction's version is being highlighted or made default.
Key Changes:
- Navigation links changed from https://www.uber.com/ca/fr-ca/ to https://www.uber.com/us/en/
- Uber Health link changed from /ca/fr-ca/ to generic URL without regional qualifier
Australia compliance contact language clarified
Updated August 2026
The Australia-specific section was completed with the addition of 'frame.' to complete the word 'timeframe,' which was truncated in the previous version. This appears to be a typographical correction rather than a substantive policy change.
Key Changes:
- Text corrected from 'reasonable timef' to 'reasonable timeframe.'
Policy last updated date changed and image alt text added
Updated August 2026
The last updated date moved from July 13, 2026 to August 24, 2026, indicating a policy revision. Additionally, the hero image now includes descriptive alt text ('Illustration of passenger checking their phone'), improving accessibility but not materially changing privacy practices.
Key Changes:
- Last updated date: July 13, 2026 → August 24, 2026
- Image alt text added for accessibility purposes
Terms of Service Updates
Navigation URLs updated to include /us/en/ localization path
Several navigation links were updated to include explicit /us/en/ localization paths (e.g., Drive, Business, About sections). This is a structural change to URL routing and does not materially affect user rights or obligations under the terms.
Effective: August 10, 2026
Privacy Notice URL path modified
The Privacy Notice link changed from /privacy/notice to /global/en/privacy/notice/. This is a technical update to the referenced privacy policy location and does not alter the substantive terms or user rights.
Effective: August 10, 2026
AI & Data Training
Uber uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
In-Vehicle Recordings
Audio and video recordings from rides and autonomous vehicles used for research and development involving AI/ML model training
Chat Logs and Call Transcripts
User communications data including chat messages and phone call transcripts processed by GenAI tools for customer support investigations and analysis
Ratings and Reviews
User-generated ratings, reviews, and feedback data used for training and improving AI/ML models
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed Uber
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.