"TruthFinder presents a critical privacy risk (92/100) due to extensive collection of highly sensitive personal data including SSN, credit card numbers, full email/text contents, and government records; aggressive third-party sharing with data brokers, financial institutions, and advertisers in exchange for consideration; and sophisticated cross-site behavioral tracking for personalized advertising. The company retains data indefinitely after deletion, does not allow opt-outs for automated decision-making used in fraud detection, and denies significant percentages of user deletion (5.3%) and data access (11.6%) requests, undermining user control over their information."
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truthfinder Privacy Concerns & Scorecard
Shares sensitive personal information including email and text message contents with third party (Scamnetic) for scam analysis via automatic email scanning and SMS monitoring. Shares financial data with business partners and financial institutions.
Implements extensive cross-site behavioral tracking and retargeting using third-party cookies, pixels, web beacons, and local storage. Shares online identifiers and behavioral profiles with advertising networks including Google Ads, Facebook, and Apple for personalized ad serving across unaffiliated websites.
Collects extremely sensitive personal information including full email contents with attachments, text message contents, screenshots, SSN, credit card numbers, debit card numbers, government records (criminal records, DUI records, traffic records), and dark web exposure data. Automatic email scanning grants access to full account contents including attachments and embedded photos.
No opt-out available for automated decision-making used in fraud detection and security purposes. Users cannot control whether their data is used for automated profiling and security decisions that may impact service access.
Retains data indefinitely after account deletion for 'legal compliance and legitimate business purposes.' Cached and archived copies of user data persist even after deletion request, with no clear time limit for purging.
Policy is lengthy and uses complex, ambiguous language throughout. Data subject access requests ('Know' requests) have high denial rates (889 denied out of 7,624 received, 11.6% denial rate), suggesting incomplete or obstructed access to personal information.
State privacy rights request
- 1Visit truthfinder.com/privacy-center to access the Data Privacy Center.
- 2Select the type of privacy right you wish to exercise (e.g., right to know, right to delete, right to opt out of sale).
- 3Provide the required identifying information and submit your request.
- 4Complete any identity verification steps requested.
Do not sell or share opt out
- 1Visit the TruthFinder website and look for the cookie/opt-out preferences banner or link (usually in the footer or via a pop-up).
- 2Check the 'Do Not Sell or Share My Personal Information' box.
- 3Click 'Save My Preferences' to confirm your opt-out preference.
- 4Alternatively, enable Global Privacy Control (GPC) in a compatible browser to automatically signal your opt-out preference on each visit.
Record suppression opt out
- 1Go to the TruthFinder Privacy Center at truthfinder.com/privacy-center or navigate directly to the PeopleConnect Suppression Center at suppression.peopleconnect.us.
- 2Enter your email address, accept the terms, and submit to receive a verification email link.
- 3Open the verification email and click the link (it expires in approximately 15 minutes).
- 4Confirm your date of birth and enter your full legal name to search the database.
- 5Review the matching records and select the one that corresponds to you.
- 6Choose a phone number or email address from your listing to receive an identity-verification code.
- 7Enter the verification code when prompted.
- 8Set the 'desired behavior' for your record to 'Suppressed' and save.
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, service delivery, fraud detection, and aggregation into public reports
Payment processing, fraud detection, scam protection, and financial risk assessment
Public records aggregation, background report generation, and data enrichment from third-party sources
Scam and fraud detection, security threat identification, and analysis by Scamnetic third party
Service improvement, analytics, targeted advertising, behavioral profiling, and cross-site tracking
Service delivery, fraud detection, device fingerprinting, push notification delivery, and cross-device tracking
Service personalization, analytics, fraud detection, and targeted advertising based on geographic region
Scam protection service feature, breach notification, and identity theft prevention
Targeted advertising, behavioral profiling, market research, and third-party analytics and modeling
Demographic analysis, inferred profiling, and third-party data enrichment
Profile enrichment, data aggregation, and third-party data provider integration
Referral program operation, co-sponsor marketing, and third-party contact list augmentation
Fraud detection, scam analysis, security threat identification, and AI-powered pattern detection
Service functionality, personalization, and fraud detection
Cross-Platform Tracking
TruthFinder tracks your activity across multiple websites using third-party tracking pixels, cookies, and web beacons placed by Google Analytics, Meta (Facebook), and other ad networks. The company uses this cross-site tracking data to build behavioral profiles and serve personalized advertisements on unaffiliated third-party websites. Device fingerprinting and push notifications enable tracking across multiple devices if you access TruthFinder from different phones, computers, or browsers.
Tracking Methods:
Cookies (First-Party & Third-Party)
Both first-party cookies (set by TruthFinder) and third-party cookies (set by Google Analytics, Meta, and ad networks) are placed on user devices to track browsing behavior, preferences, and advertising engagement across multiple websites over time
Tracking Pixels & Web Beacons
Invisible 1x1 pixel images embedded in emails, web pages, and ads that report back to tracking servers whenever they are loaded, allowing TruthFinder and partners to track email opens, page visits, and ad impressions across different sites
Local Storage & Session Storage
Browser storage mechanisms that persist data on the user's device even when cookies are cleared, allowing tracking to continue across multiple sessions unless explicitly deleted
Device Fingerprinting
Collection of device identifiers (IP address, device ID, operating system, browser type, screen resolution, installed fonts, plugins) to create a unique profile that enables tracking across multiple devices and browsers without relying solely on cookies
Push Notifications
Browser and mobile app push notifications require collection of device information and registration tokens that enable cross-device tracking and profiling based on device characteristics and notification engagement
Google Analytics (GA4)
First-party analytics service that tracks user behavior on TruthFinder site and implements advertising features including remarketing, display network reporting, and demographic interest tracking for ad targeting
Meta (Facebook) Pixel & Tracking
Third-party tracking pixel that reports TruthFinder user activities to Meta, enabling Facebook/Instagram retargeting and cross-site behavioral tracking for personalized ad serving on Meta platforms
Google Ads Remarketing
Remarketing list of users added to Google Ads campaigns to show personalized advertisements on Google Display Network partner websites based on previous TruthFinder browsing
Scamnetic Integration
Third-party service integration that receives email and text message contents (for scam protection users) via secure transmission to perform fraud analysis and dark web monitoring
Kount Fraud Detection
Third-party fraud detection service receives device fingerprints, IP addresses, and behavioral data to assess fraud risk and inform automated decision-making about account security
AI & Data Training
truthfinder uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Email Contents (Scam Protection Users)
Full email contents including attachments and embedded photos are analyzed by AI and sent to third party (Scamnetic) for scam detection and fraud analysis. Contents claimed not retained in user account but third-party retention practices not disclosed.
Text Message Contents (Scam Protection Users)
Full SMS and text message contents are analyzed by AI for scam detection if user enables scam protection feature. Contents sent to Scamnetic for analysis.
Call Recordings and Voicemail
Call recordings and voice correspondences are analyzed using AI technology to detect fraud and security threats. Scope of AI training on this data not explicitly stated.
Browsing Behavior and Click Stream Data
Browsing history, click stream information, and website interaction data used to create inferred profiles, consumer preferences, and behavioral models for AI-driven personalization and advertising.
Email and Text Message Patterns (Scam Protection Users)
Patterns in user email and text communication analyzed by AI to identify anomalies, fraud indicators, and scam characteristics.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed truthfinder
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.