"Square implements sophisticated multi-destination tracking and data collection through a Customer Data Platform, automatically sharing user data with Google Analytics, OneTrust, and unspecified martech vendors. While opt-out mechanisms exist through tracking subscriptions and OneTrust cookie management, the lack of a complete privacy policy makes it impossible to verify data retention practices, breach notification procedures, or comprehensive user rights. The automatic collection of behavioral data (page interactions, events, user identification) combined with third-party sharing without explicit consent visibility positions Square in the moderate-to-high risk category comparable to Netflix/Spotify."
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square Privacy Concerns & Scorecard
Extensive tracking infrastructure collects multiple data types including page interactions, user identification, events, analytics, and marketing/tracking data through a Customer Data Platform (CDP) system
Sophisticated multi-destination tracking infrastructure with marketing technology scripts enabled by default. Tracking includes page views, clicks, scroll behavior, and element visibility without explicit consent mechanism
Data is automatically sent to multiple unspecified third-party destinations through CDP system without explicit user consent visible in code. Confirmed sharing with Google Analytics, OneTrust, and internal martech services
No data retention periods or deletion mechanisms specified in available policy documentation
Limited user control mechanisms available through opt-out functions and OneTrust consent management, but no comprehensive privacy policy text describing user rights, breach notification, or data portability
Data access deletion request
- 1Go to Square's privacy request portal (Square profile portal) at squareup.com, or call 1-844-213-737
- 2Submit an access, deletion, or correction request for your personal data.
- 3Square will process your request in accordance with applicable law.
Targeted advertising opt out
- 1Navigate to any page on squareup.com.
- 2Click the 'Your Privacy Choices' link located in the footer of the page.
- 3Follow the on-screen instructions to opt out of targeted advertising or the sale/sharing of your personal data.
Marketing email opt out
- 1Open any digital receipt you received from a Square seller.
- 2Select 'Manage preferences' in the receipt.
- 3To unsubscribe from all businesses, go to 'Email preferences' and toggle off 'Receive offers & updates'.
- 4To unsubscribe from specific businesses only, go to 'Businesses visited' and toggle off offers and updates for each individual business.
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Data Collection & Tracking
Personal Information Collected
User authentication, account management, and tracking identification
Analytics, user behavior understanding, marketing optimization
Session management, tracking persistence, analytics
Targeted advertising, marketing campaign optimization, audience segmentation
Cross-Platform Tracking
Square implements a Customer Data Platform (CDP) with multi-destination tracking that sends user behavior data (page views, events, user identification) across its ecosystem and to third-party analytics vendors including Google Analytics, Datadog, and Optimizely, indicating cross-platform and cross-site behavioral tracking capability.
Tracking Methods:
Customer Data Platform (CDP)
Central tracking system (sq:cdpTrackerInitialized) that collects and distributes user data to multiple third-party destinations with batch processing and heartbeat tracking
Tracking Pixel / Tag
Google Analytics and marketing technology tracking pixels load automatically to capture page views, user behavior, and events
Cookie Tracking
OneTrust cookie consent system manages first-party cookies for tracking and analytics purposes
JavaScript Event Queuing
Multiple event queues (track, page, identify) automatically queue user interactions and send to CDP destinations without explicit per-action consent
AI & Data Training
square does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed square
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.