"Simply Wall St presents a moderate-to-high privacy risk score of 58/100, comparable to Spotify/Netflix, driven by extensive collection of sensitive financial data and chat inputs sent to third-party AI providers (OpenAI), combined with broad sharing to advertising networks and analytics services. The 7-year retention of conversation data and inability to disable essential cookies further limits user control, though the company provides multiple opt-out mechanisms and clear data subject rights. The primary concern is cross-border data transfers to the United States for AI processing and the lack of Do Not Track support."
Simply Wall St Privacy Concerns & Scorecard
Third-party advertising tracking using cookies, web beacons, and similar technologies to collect browsing history, device information, and behavioral data for targeted advertising
Data shared with multiple advertising networks including Google AdSense and Facebook Ads for personalized ad serving based on browsing behavior and interests
Conversation data and financial interaction records retained for minimum 7 years, which is extensive compared to typical web services
Extensive collection of sensitive financial and behavioral data including portfolio/watchlist data, transactions, chat inputs, AI outputs, conversation history, location data, device identifiers, and browsing history
User data may be transferred in merger, acquisition, or bankruptcy scenarios with limited user control or notification
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, and communication
Core service functionality and personalized investment recommendations
AI service provision and quality assurance (reviewed by team members)
Service delivery, security, and diagnostics
Personalization and compliance
Service improvement, analytics, and advertising personalization
Payment processing and billing
Security improvements and service reliability
Cross-Platform Tracking
Simply Wall St does not explicitly describe cross-site behavioral tracking or retargeting across other websites. However, third-party advertising networks (Google AdSense, Facebook Ads) and analytics services (Google Analytics) can track your browsing activity across the web using cookies and pixels to build profiles for targeted advertising.
Tracking Methods:
Advertising Cookies
Third-party cookies placed by advertising networks (Google AdSense, Facebook Ads) to track browsing behavior, build user profiles, and serve personalized advertisements across the web
Analytics Cookies
First-party and third-party cookies (Google Analytics, Fivetran, Hotjar) to track page views, user engagement, and usage patterns for service improvement
Web Beacons and Tracking Pixels
Invisible tracking pixels embedded in emails and web pages by third-party advertising services to record user interactions, clicks, and conversions for targeted advertising
Device Identifiers
Unique device IDs and fingerprints used to identify and track users across sessions and potentially across devices
IP Address Tracking
Collection of IP address to infer location data, device information, and browsing patterns
Terms of Service Updates
Unilateral right to change terms and services without notice
The ToS now explicitly states Simply Wall St may change or add to the Platforms, Terms, information, products or services 'without notice.' This gives the company broad discretion to materially alter the service and terms users agreed to, with no obligation to inform users of changes in advance.
Effective: September 7, 2026
Broad liability disclaimer with limited uptime commitments
The ToS explicitly disclaims liability for computer system damage and makes only a best-efforts (not guaranteed) commitment to platform uptime. The company states 'we make no commitments in regards to the minimum amount of uptime' and accepts no liability for errors or outdated information, limiting user recourse significantly.
Effective: September 7, 2026
General financial advice disclaimer and regulatory disclosure
New section establishes that Simply Wall St is a Corporate Authorised Representative and explicitly states all advice is general advice only, prepared without considering individual objectives or financial situation. Users are directed to seek independent financial, taxation, and legal advice before making investment decisions, which clarifies the company's limited regulatory responsibility.
Effective: September 7, 2026
AI & Data Training
Simply Wall St does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
- 1
Disable Conversational AI in account settings to prevent chat inputs from being sent to OpenAI. The policy states: 'AI providers act as sub-processors bound by contractual obligations' and OpenAI is 'contractually prohibited from model training,' but disabling the feature entirely prevents any data sharing with AI providers.
Why We Analyzed Simply Wall St
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.