"SeatGeek's risk score of 72 places it in the high-risk category, comparable to Google/Microsoft practices. The service collects extensive sensitive data including government IDs, SSNs, and disability information, with pervasive cross-device tracking via cookies, pixels, and device fingerprinting. Critical risks include default opt-out consent models for advertising, broad sharing with Event Partners and AI model providers, and vague data retention policies that allow indefinite archival for legal compliance."
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seatgeek Privacy Concerns & Scorecard
Data is broadly shared with Event Partners (teams, leagues, venues), AI model providers, payment processors, and other service providers without granular user control. Sharing with subsidiaries and affiliates for marketing purposes is permitted.
Multiple advertising and behavioral tracking systems are enabled by default including Google Tag Manager, Google Analytics, Facebook Pixel, and TikTok Analytics. Session replay recording captures user interactions at a 20% sample rate without explicit opt-in.
SeatGeek collects extensive sensitive data including government IDs, SSNs, tax IDs, and disability information. Additionally, device fingerprinting via unique identifiers (MAC address, hardware model, device storage, SIM information) and cross-device tracking are employed.
No explicit data portability or export mechanism is described in the policy. Users cannot easily export their data in a standard machine-readable format.
Data retention policies are vague, stating retention is 'for no longer than is necessary' based on undefined factors. Deleted data may be retained indefinitely in archived form for legal and tax compliance purposes.
Email marketing opt out
- 1Log in to SeatGeek and visit your Account page.
- 2Find the Notifications section in Account Settings.
- 3Click the toggle to the right of each email type to unsubscribe. When unsubscribed, the toggle will be colorless and positioned to the left.
Personal data access correction deletion request
- 1Navigate to seatgeek.com/privacy-choices or open the SeatGeek mobile app and sign in to your account.
- 2On mobile, go to the My Account page to find the privacy request options.
- 3Select the type of request you wish to make: right to know, right to delete, or right to correct.
- 4Complete the form and submit your request. SeatGeek may ask for additional information to verify your identity before processing.
Sms marketing opt out
- 1Open any SMS message received from SeatGeek (short code 560-54).
- 2Reply with the word STOP to opt out of all future SMS messages.
- 3You will receive a confirmation message that you have been unsubscribed.
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Data Collection & Tracking
Personal Information Collected
Account creation, verification, identity confirmation for high-value operations (seller accounts), billing, and legal compliance.
Processing ticket purchases, refunds, and billing. Payment information is shared with Stripe and other payment processors.
Showing local events, venue recommendations, ride-sharing integration, and fraud prevention/location verification.
Device fingerprinting, cross-device tracking, analytics, and fraud detection.
Analytics, personalization, targeted advertising, cart recovery campaigns, and content optimization.
Personalized event recommendations, targeted notifications, and price drop alerts.
Community features, social proof, event documentation, and accessibility accommodation.
Simplified login, cross-platform personalization, and integration with music/sports ecosystems.
Customer support, marketing communications, product feedback, and user research.
Providing accessibility services and accommodations at events.
Performance monitoring, error tracking, session analysis, and user experience optimization.
Managing user privacy preferences and compliance with consent regulations.
Cross-Platform Tracking
SeatGeek tracks users across multiple platforms and devices using cookies, web beacons, and advertising IDs. The service collects 'online activity across websites' and employs cross-device tracking via unique device identifiers. Session replay recording captures user interactions at a 20% sample rate, enabling behavior monitoring across sessions and across multiple SeatGeek touchpoints (web and mobile app).
Tracking Methods:
Cookies (First-Party & Third-Party)
SeatGeek sets persistent and session cookies to track user behavior, store preferences, and enable targeted advertising. Third-party cookies from Google, Facebook, TikTok, and other advertisers also stored on user devices.
Web Beacons & Pixels
Invisible tracking pixels from Google Ads, Facebook Pixel, TikTok Analytics, and Trustpilot embedded in web pages to track conversions, user behavior, and retargeting.
Google Tag Manager (GTM)
GTM-NB7JPGV and GTM-PBKXVJTK containers deployed to manage and fire tracking tags (Google Analytics, Google Ads, etc.) without directly modifying site code.
Google Analytics (GA4)
Third-party analytics tracking user behavior across pages, events, conversions, and user properties. Data shared with Google for analysis and ad targeting.
Device Fingerprinting
Collection of unique device identifiers (MAC address, hardware model, OS, browser, storage capacity, SIM info) to create a device profile for cross-session and cross-device tracking without explicit cookies.
Session Replay (Datadog)
Datadog browser agent captures user interactions, clicks, scrolls, form inputs, and screen content at a 20% sample rate. Enabled by default; can capture sensitive information.
DataDome Security Monitoring
Bot detection and security monitoring script with extensive AJAX listeners to detect suspicious behavior and track user interactions for fraud prevention.
Advertising IDs
Collection of mobile advertising IDs (GAID on Android, IDFA on iOS) for cross-app and cross-device behavioral tracking and ad personalization.
Facebook Pixel
Facebook Pixel (fbq) tracks user events and conversions on SeatGeek for Facebook retargeting and Custom Audience creation.
TikTok Analytics
TikTok Pixel (ttq) tracks user behavior on SeatGeek for TikTok conversion tracking and audience segmentation.
Sift Science (Fraud Detection)
Real-time fraud detection service tracking user behavior patterns to identify suspicious activity. Collects extensive interaction and device data.
Mapbox Location Tracking
Location mapping service used for venue and event location display. May collect location data for analytics.
Login Persistence (Third-Party Account Linking)
Integration with third-party login providers (Google, Apple, Facebook, Spotify) enables cross-platform tracking of linked accounts and user identity.
AI & Data Training
seatgeek uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Customer Communications
User messages and interactions processed by AI features (Ask SeatGeek) for content generation and personalized recommendations.
Event Preferences and Purchase History
User event interests, performer preferences, and ticket purchase history used for AI-driven recommendations.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed seatgeek
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.