"MyMazda presents a high-risk privacy profile (76/100) comparable to Google/Microsoft due to extensive collection of sensitive driving behavior data, real-time geolocation tracking, and broad sharing with advertising networks where data can be further redistributed. Critical risks include indefinite retention for internal marketing, third-party advertisers' ability to share data without user control, and collection of audio recordings and inferred household income without transparent methodology. The opt-out mechanisms for tracking are ineffective as cookie preferences are not persistent across browsers or devices, and Strictly Necessary Cookies cannot be disabled."
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mymazda Privacy Concerns & Scorecard
Extensive collection of real-time driving behavior data from connected vehicles including acceleration, speed, steering, and braking patterns, combined with precise geolocation tracking and inferred household income without transparent methodology
Broad sharing ecosystem where third-party advertisers receive user data and can further share with additional third parties for their own marketing purposes, creating uncontrolled downstream data dissemination
No explicit guarantee of data security with disclaimer that security systems are not impenetrable, combined with collection from multiple uncontrolled sources including government agencies and third-party data brokers
Cross-site behavioral tracking through advertising cookies and pixels enabled by default to collect online activity data for personalized advertising delivery across third-party platforms
Indefinite retention of data for internal marketing purposes if customer previously opted in, with vague retention criteria including 'internal research and development' and 'business records analysis'
Advertising cookie opt out
- 1Go to MazdaUSA.com.
- 2Scroll to the bottom of the page and click on the 'Manage Cookie Preferences' link.
- 3In the Cookie Preference Center, toggle the advertising cookies switch to 'Inactive'.
- 4Click 'Save Changes' to apply your preferences.
- 5Note: You must repeat this process on each device, browser, and after clearing your browser cache, as preferences are not stored persistently.
Connected vehicle data collection opt out
- 1Contact Mazda's Customer Experience Center by calling 1-800-222-550
- 2Request to opt out of default data collection and to disable your vehicle's Telematics Control Unit (TCU).
- 3Be aware that disabling the TCU will result in the loss of all Mazda Connected Services features, including remote access, vehicle finder, and emergency calling.
Global privacy control signal
- 1Enable the Global Privacy Control (GPC) signal in your web browser or via a privacy-focused browser extension.
- 2Visit MazdaUSA.com and other Mazda online properties — the GPC signal will be automatically broadcast to opt you out of data sales and targeted advertising sharing.
- 3Additionally, submit the Mazda Do Not Sell or Share request form at privacy.mazdausa.com/us/request_opt_out_form to ensure your opt-out extends beyond browser-based data to any other information Mazda holds about you.
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Data Collection & Tracking
Personal Information Collected
Account creation, communications, marketing, and service delivery
Connected vehicle services, service center operations, location-based marketing
Vehicle diagnostics, service recommendations, insurance assessment, internal research
Payment processing, financing, lease transactions, fraud prevention
Service operations, warranty management, recall notifications, vehicle support
Website functionality, security, analytics, advertising targeting, cross-device tracking
Analytics, advertising personalization, service improvement, targeted marketing
Customer service quality, fraud prevention, premises security, training
Marketing segmentation, targeted advertising, behavioral analysis, credit assessment
Marketing, customer engagement, social media analytics
Marketing campaign management, customer engagement tracking, promotional analytics
Cross-Platform Tracking
MyMazda tracks users across third-party websites and online platforms through advertising cookies, pixels, and beacons to build behavioral profiles for targeted advertising delivery. This cross-site tracking is enabled by default and allows advertisers to follow user activity across the web for personalized ad targeting and remarketing.
Tracking Methods:
Advertising Cookies
Collects online activity data for personalized advertising delivery across websites and third-party platforms; enabled by default and user-controllable via Cookie Preference Center
Tracking Pixels and Beacons
Invisible tracking code embedded on websites and in emails to monitor user interactions and enable cross-site behavioral tracking for retargeting
Device Fingerprinting
Collection of device type, device identifier, browser information, and IP address to create unique device profiles for cross-device tracking and advertising targeting
Connected Vehicle Data Collection
Automatic collection of driving behavior, vehicle status, and geolocation from connected vehicles; continuous collection at ignition off without per-trip consent
Strictly Necessary Cookies
Cannot be disabled by users; required for website functionality but may extend beyond essential security to include tracking and analytics
AI & Data Training
mymazda does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed mymazda
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.