"Club Pilates presents a critical privacy risk (78/100) due to extensive collection of biometric and health data, aggressive sales of personal information to advertising networks and data brokers, and sophisticated cross-site behavioral tracking for targeted advertising. The company shares unique identifiers directly with third-party advertisers for marketing purposes, retains data indefinitely under vague criteria, and provides minimal transparency about automated decision-making and profiling practices. Opt-out mechanisms exist but are fragmented across multiple platforms and limited primarily to California residents with established business relationships."
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4 Privacy Improvements Available
clubpilates Privacy Concerns & Scorecard
Cross-site behavioral tracking and retargeting using cookies and persistent identifiers across non-affiliated websites and applications
Collection of sensitive health and medical data including health data from body scans, medical conditions, disability status, and exercise data
Personal data is sold to advertising networks, data analytics providers, social networks, and data brokers
Limited transparency regarding automated decision-making with legal or significant effects, and profiling/inferences created about users
Account deletion does not guarantee complete removal of personal data from all systems and third parties
Opt out sale of personal data
- 1Visit the Xponential Fitness privacy choices page linked in the Club Pilates California Privacy Notice, or navigate to the Club Pilates website and use the cookie management tool.
- 2Select 'Club Pilates' as the relevant brand on the Xponential privacy choices form.
- 3Submit your opt-out request by completing and submitting the form.
Ad personalization cookie opt out
- 1Visit the Club Pilates website (clubpilates.com).
- 2Open the cookie consent or cookie management tool, typically accessible via a banner or link in the website footer.
- 3Click 'Reject All Cookies' to block all non-essential cookies, or choose 'Customize' to selectively disable advertising and targeting cookies.
- 4Alternatively, adjust your browser settings to block or delete cookies from clubpilates.com.
Data access portability
- 1Go to the Xponential Fitness privacy request form at xponential.com/data-deletion, or call (949) 346-300
- 2Select 'Club Pilates' as the brand and indicate you are making an access or data portability request.
- 3Provide enough identifying information so Club Pilates can verify your identity.
- 4Submit the request. You may make this type of request up to twice in a 12-month period.
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Data Collection & Tracking
Personal Information Collected
Account creation, service provision, communication, and marketing
Payment processing, billing, and transaction analysis
Service provision (fitness tracking, progress monitoring), health/fitness assessment, and data analytics
Targeted advertising, location-based services, and analytics
Technical functionality, tracking, and cross-platform advertising
Analytics, personalization, targeted advertising, and profiling
Cross-site tracking, behavioral advertising, and analytics
Referral marketing and customer acquisition
Profiling, demographic analysis, and targeted marketing
Cross-Platform Tracking
Club Pilates uses cookies, pixel tags, and mobile ad identifiers to track your activity across non-affiliated websites, applications, and online services to display targeted fitness-related advertisements. Personal data from these tracking technologies is sold to third-party advertisers and data brokers, enabling them to follow your browsing behavior across the internet and create detailed profiles about your interests and fitness preferences. The company also collects location data on a city-regional basis to target advertising geographically.
Tracking Methods:
Cookies
Persistent and session cookies used to track user behavior across Club Pilates website and non-affiliated websites; data from cookies sold to third-party advertisers
Pixel Tags / Web Beacons
Invisible tracking pixels deployed to monitor user activity, conversions, and behavior across websites for targeted advertising purposes
Mobile Ad Identifiers
Apple IDFA and Google Advertising ID collected and sold to advertising networks to enable cross-app tracking and behavioral targeting
Device Fingerprinting
Collection of unique device characteristics (IP address, device type, browser type) to create persistent device profiles for tracking across platforms
AI & Data Training
clubpilates does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed clubpilates
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.