"Avis collects and shares extensive sensitive data including biometrics, location, and health information with advertisers and data partners by default. Cross-device tracking, indefinite retention, and vague consent mechanisms compound the privacy risk."
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Avis Privacy Concerns & Scorecard
Avis shares sensitive data including identifiers, financial information, location data, biometric information, and health data with advertising networks, social media platforms, vehicle manufacturers, and unspecified third parties for targeted advertising and marketing purposes by default.
Avis implements cross-device behavioral tracking and remarketing using hashed email addresses and user IDs shared with third-party advertising partners including Google, Facebook, and Rokt. This enables profiling across multiple websites, apps, and devices.
Avis collects extensive sensitive data including biometric facial geometry for identity verification, connected vehicle data (location, speed, acceleration, braking, fuel consumption), camera and audio recordings from vehicles and calls, health information for adaptive driving devices, and government identifiers. This scope far exceeds typical rental car operations.
Policy allows data processing and storage outside Canada and the US with limited transparency on legal safeguards in foreign jurisdictions. Broad government access provisions allow disclosure to law enforcement and government authorities without explicit per-request notification requirements.
Biometric data retention by third-party identity verification providers is mentioned but specific retention periods are not disclosed, leaving users unable to assess how long facial geometry and other biometrics are retained.
Location tracking opt out
- 1On each mobile device where the Avis app is installed, go to the device's system settings.
- 2Find the Avis app in the list of installed applications.
- 3Turn off location/geolocation permissions for the Avis app.
- 4Also disable push notifications for the Avis app in the device settings to further limit data transmission.
Privacy rights request
- 1Go to the Avis Privacy Notice page at avis.com/en/legal-documents/privacy-notice.
- 2Scroll to the 'Contact Us' section of the privacy notice.
- 3Submit your privacy rights request (access, correction, or deletion) by emailing privacy@avisbudget.com or using the contact form linked in the notice.
- 4Include your name, contact information, and a clear description of the right you wish to exercise.
Sms marketing opt out
- 1Reply 'STOP' to any marketing text message received from Avis to immediately opt out of marketing SMS.
- 2Alternatively, log in to your Avis profile at Avis.com, navigate to the communication preference section, and select 'No' from the SMS Notifications option.
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, rental eligibility verification, and age confirmation
Payment processing, fraud prevention, and billing
Vehicle tracking, fleet management, route optimization, and location-based marketing
Vehicle maintenance, insurance verification, damage assessment, driving behavior monitoring, and usage analytics
Damage assessment, security monitoring, customer service quality assurance
Platform compatibility, analytics, security, and device tracking
Analytics, user experience optimization, and targeted advertising
Identity verification, account authentication, fraud prevention
Accessibility accommodation, vehicle adaptation
Travel coordination, integrated booking services, marketing
Account profiling, targeted marketing, corporate account management
Analytics, personalization, advertising, site functionality
Cross-Platform Tracking
Avis implements cross-device behavioral tracking using hashed email addresses and user IDs shared with Google, Facebook, Rokt, and other advertising partners. Website usage, clicks, search activity, and interactions are tracked across multiple websites and devices for remarketing and targeted advertising purposes.
Tracking Methods:
Tracking Pixels & Beacons
Pixel tags and beacons embedded on website and partner sites to track user visits, conversions, and interactions across multiple domains
First-Party & Third-Party Cookies
Cookies used for site functionality, analytics, and targeted advertising; third-party cookies enable tracking across partner websites and apps
Mobile SDKs
Software development kits embedded in Avis mobile app to track user behavior, location, and device information
Hashed Email & User ID Cross-Device Matching
Hashed email addresses and user IDs are shared with advertising partners including Google and Facebook to match users across devices and enable remarketing
Connected Vehicle Systems
OnStar, Apple CarPlay, Android Auto, Uconnect, and Bluetooth systems collect vehicle location, performance, and usage data continuously
Social Media Pixels
Facebook Like button and other social media features collect IP addresses and page visit information for integration with social platforms
AI & Data Training
Avis does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed Avis
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.