"AAA operates with a moderate-to-high privacy risk profile (score: 56/100), comparable to mainstream tech platforms like Netflix/Spotify. The service collects extensive sensitive data including location, insurance, and travel information from both members and non-members, shares personal information with unspecified third parties (though opt-outs are available), and employs cookies and action tags for tracking without detailed disclosure of cross-site behavioral practices. While AAA provides opt-out mechanisms for data sales and sensitive information use, opaque retention policies, verification friction, and up to 90-day processing delays weaken user control over personal data."
Take Action
5 Privacy Improvements Available
aaa Privacy Concerns & Scorecard
Collection of cookies and action tags for tracking purposes with limited transparency about scope and uses
Active use of cookies and action tags for tracking; no clear disclosure of cross-site behavioral tracking or retargeting practices
Personal information is sold or shared with unspecified third parties; while opt-out is available, the policy does not name specific third parties or limit sharing categories
Data retention policies not specified in the provided segment; users referred to main privacy policy for full details, creating opacity around how long data is kept
Collection from non-members and website visitors without explicit initial consent mentioned in policy segment
Sensitive data use limit
- 1Go to the AAA Manage Your Privacy Rights page at mwg.aaa.com/privacy-rights or call (844) 973-0727 toll-free.
- 2Click 'Submit a Privacy Request' and select the option to limit the use and disclosure of sensitive personal information.
- 3Provide your basic contact information and complete the identity verification process.
- 4AAA will confirm receipt within 10 business days and process your request within 45 calendar days.
Right to know
- 1Go to the AAA Manage Your Privacy Rights page at mwg.aaa.com/privacy-rights or call (844) 973-0727 toll-free.
- 2Click 'Submit a Privacy Request' and select the right to know option.
- 3Provide your contact information and complete identity verification via the email confirmation link.
- 4AAA will respond within 10 business days and fulfill your request within 45 calendar days (up to 90 days if extended).
Data correction
- 1Go to the AAA Manage Your Privacy Rights page at mwg.aaa.com/privacy-rights or call (844) 973-0727 toll-free.
- 2Click 'Submit a Privacy Request' and select the data correction option.
- 3Provide your basic contact information and specify what information needs to be corrected.
- 4Complete the verification process by clicking the email link sent by AAA.
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Data Collection & Tracking
Personal Information Collected
Account creation, verification, communication, and customer service
Service personalization and marketing (purpose not explicitly stated but inferred from collection)
Service delivery and account management
Service personalization and travel-related offers
Analytics, user experience improvement, and targeted marketing
Tracking user behavior, analytics, and advertising
Cross-Platform Tracking
The policy does not explicitly describe cross-site behavioral tracking, retargeting, or cross-device tracking practices. However, the use of 'cookies and action tags' for tracking suggests potential cross-platform activity; specific details are not disclosed in the available policy segment.
Tracking Methods:
Cookies
First-party and third-party cookies are placed on user devices to track browsing activity and preferences
Action Tags
Tracking tags embedded on website pages to monitor user interactions and behavior
AI & Data Training
aaa does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed aaa
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.