"Zapier presents a high-risk privacy profile (score: 68/100) comparable to mainstream ad-supported platforms like Google and Microsoft. The service collects extensive personal data including device fingerprints, location information, and behavioral data, then shares this information broadly with advertising networks (Google, Meta, LinkedIn, TikTok, Microsoft) for cross-site behavioral tracking and targeted advertising. Critical gaps include mandatory cross-site tracking via cookies that users cannot fully opt out of, unclear data retention policies requiring supplemental notices, and data sharing in corporate transactions with minimal user control."
zapier Privacy Concerns & Scorecard
Zapier implements cross-site behavioral tracking through marketing and social media cookies, enabling third-party advertisers to build user interest profiles and display targeted ads across the internet.
Data is shared with numerous third parties including advertising networks (Google, Meta, LinkedIn, Microsoft, TikTok), business partners, resellers, integration partners, and unspecified service providers. Sharing occurs broadly across marketing, advertising, and analytics contexts.
Zapier collects communication contents, support request details, and user-generated content from public interactive features without explicit privacy protections.
No explicit guarantee that data deletion upon account closure is complete. Policy states 'Zapier remains liable for onward transfers to third parties that violate DPF principles' but does not guarantee deletion from all third-party systems.
Data retention periods are not clearly specified in the main policy, with references to supplemental notices suggesting complex or unclear retention practices.
Policy explicitly disclaims security responsibility and acknowledges that no transmission is fully secure, placing burden on users for account protection.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service provision, customer identification, and support
Service functionality, security, fraud detection, analytics, and platform optimization
Service localization, analytics, targeted advertising, and fraud prevention
Analytics, service improvement, targeted advertising, and user interest profiling
Transaction processing, billing, and fraud detection
Customer support, community management, and public sharing (for forum posts)
Marketing, advertising, account linking, and behavioral profiling
Cross-site behavioral tracking, targeted advertising, and analytics
User-determined based on content provided
Cross-Platform Tracking
Zapier implements cross-site behavioral tracking through marketing and social media cookies placed by third-party advertising partners. These cookies track your browsing activity across other websites and apps, allowing advertisers to build interest profiles and display targeted ads to you on external sites. The policy explicitly states cookies are used to 'track user behavior across the internet' and enable 'cross-site tracking through advertising partners' including Google Ads, Meta, LinkedIn, Microsoft, and TikTok.
Tracking Methods:
Cookies (First-party)
Session and persistent cookies set by Zapier to maintain user sessions, remember preferences, and track activity within the Zapier platform
Cookies (Third-party Marketing)
Marketing cookies set by advertising partners (Google, Meta, LinkedIn, Microsoft, TikTok) to track browsing behavior across multiple websites and build user interest profiles for targeted advertising
Cookies (Third-party Social Media)
Social media cookies placed by social platforms to track user activity across the internet for behavioral targeting and retargeting
Pixel Tags & Web Beacons
Tracking pixels placed by third-party advertisers to monitor user interactions, conversions, and cross-site behavior for targeted advertising campaigns
Device Fingerprinting
Collection of IP addresses, MAC addresses, and device identifiers to create unique device profiles for cross-device tracking and user identification
Mobile Advertising IDs
Use of mobile advertising identifiers (IDFA on iOS, GAID on Android) for app-based behavioral tracking and interest profiling
Analytics Tracking
Google Analytics and similar analytics platforms track user interactions, page views, traffic sources, and usage patterns for service analysis and improvement
AI & Data Training
zapier does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed zapier
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.