"Ubisoft presents a high-risk privacy profile comparable to Google/Microsoft (55-70 range) driven by extensive data collection including biometric data, crypto-wallet addresses, and comprehensive gameplay telemetry combined with broad third-party sharing for advertising and marketing. The service employs multiple tracking technologies, lacks DNT support, and uses legitimate interest basis to limit user control over personalization. Critical concerns include minimal children's data protections, indefinite fraud prevention data retention, fragmented consent mechanisms across platforms, and opaque automated moderation systems with high data request denial rates."
ubisoft Privacy Concerns & Scorecard
Data is shared with advertising partners, crypto-wallet providers, marketplaces, and social media platforms. Notably, data is 'sold' to third parties in exchange for valuable consideration. Game stats, usernames, and geolocation data are shared with community developer websites and Discord/YouTube/Twitch without granular user control.
Ubisoft collects extensive data including biometric data (voice/facial recognition), precise geolocation, device fingerprinting identifiers, crypto-wallet addresses with blockchain transaction data, and comprehensive gameplay telemetry. Collection occurs across multiple platforms with automatic data gathering of IP addresses, device identifiers, and navigation data without explicit initial consent mentioned.
Data retention periods are inconsistent and sometimes indefinite. Purchase data is retained up to 10 years for tax compliance. Fraud prevention data can be retained indefinitely beyond account closure. Player safety violation data is retained for 'active account status plus enforcement period' with no clear end date.
Automated tools and AI models detect behavior violations without full transparency on detection methods. Information that could compromise detection system effectiveness will not be disclosed to users. High denial rate for correction requests (550 denied out of 20,417) and at least one deletion request denied.
Cross-device and cross-platform data combination enables comprehensive behavioral profiling. Legitimate interest basis is used for personalized advertising and content, limiting user control. Minors 13-18 require opt-in for sales/sharing but default to sharing unless actively opted out.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, age verification, parental consent management
Payment processing, fraud detection, tax compliance, and audit requirements
Compliance with regional regulations, localized content delivery, and tournament promotion
Service functionality, security, cross-device tracking, and personalized advertising
Service functionality, troubleshooting, security monitoring, and fraud detection
Personalized content recommendations, player safety detection, competitive gameplay analysis, and service improvement
Community features, moderation, streaming, and leaderboard functionality
Player safety enforcement, community moderation, and AI model training for behavior detection
Service evaluation, analysis, and improvement
Web3 service eligibility assessment and blockchain transaction processing
Account linking, social feature integration, content sharing, and direct marketing
Personalized advertising, content personalization, and analytics
Tournament promotion, esports competitions, and creator program management
Cross-Platform Tracking
Ubisoft combines data across multiple platforms and devices including PlayStation, Xbox, and Steam consoles, as well as across its subsidiaries (Ketchapp, Green Panda Games, Kolibri Games). Your gameplay activity, account information, and advertising identifiers are unified across these platforms to create a comprehensive profile for behavioral analysis, personalization, and targeted advertising.
Tracking Methods:
Cookies
First-party and third-party cookies set on Ubisoft websites and partner sites for personalization, analytics, and advertising tracking
Tracking Pixels and Tags
Pixels and tags embedded in web pages and emails to track user interactions and display personalized Ubisoft advertising on partner applications
APIs and SDKs
Application programming interfaces and software development kits used to collect data on user interactions across Ubisoft services and partner integrations
Device Advertising ID
Mobile device advertising identifiers (iOS IDFA, Android Advertising ID) used for cross-device behavioral tracking and targeted advertising
Console Identifiers
PlayStation, Xbox, and Steam identifiers used to track gameplay and link account data across console platforms
Social Login Authentication
Facebook, Google, and other social platform authentication used to collect and link user identity data across services
AI & Data Training
ubisoft uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Gameplay Behavior and Conduct Data
Ubisoft collects data from player reports, automated detection tools, and moderation teams to build AI models for behavior detection. This includes user behavior related to cheating, toxic conduct detection, and player safety violations used to train automated detection systems.
User Interaction and Gameplay Activity
Gameplay interactions, chat records, and behavioral patterns are processed through automated tools and AI models to detect violations and generate personalized suggestions without explicit user consent for AI training purposes.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed ubisoft
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.