"TouchOfModern operates as a data-intensive ecommerce platform with aggressive behavioral tracking and advertising practices that score in the high-risk range comparable to Netflix/Spotify but with more extensive third-party sharing. The service collects 40+ categories of personal data including precise geolocation, device fingerprints, health data, and financial information, then shares identifiers and inferences with advertising networks and ad-tech partners for cross-site behavioral targeting without requiring explicit opt-in. Extended retention periods (7 years for financial data) and friction-heavy opt-out procedures further increase privacy risk."
touchofmodern Privacy Concerns & Scorecard
Extensive collection of sensitive personal data including precise geolocation, device fingerprinting, financial information, health data (Washington residents), and inferences/profiling scores
Data shared with advertising networks, ad-tech partners, and behavioral advertising networks for cross-context tracking and targeting without explicit opt-in
Cross-site behavioral tracking and retargeting via cookies, pixels, and SDKs shared with advertising networks without opt-in requirement
Opt-out required for targeted advertising and data sharing rather than opt-in; multiple opt-out mechanisms create friction
Extended retention of financial and transaction data for up to 7 years after transaction; inferences retained for up to 24 months
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, customer service, order processing, fraud prevention
Payment processing, fraud prevention, tax/audit compliance, dispute resolution
Personalization, recommendations, targeted advertising, customer service, product improvement
Location-based services, local offers, fraud prevention, analytics
Fraud prevention, security, service provision, behavioral tracking, cross-device linking
Behavioral profiling, targeted advertising, personalization, fraud prevention, machine learning model training
Service provision, legal compliance, fraud prevention
Customer service, dispute resolution, legal compliance, quality assurance
Cross-Platform Tracking
TouchOfModern tracks your activity across third-party websites and apps through advertising pixels, cookies, and SDKs shared with ad-tech partners. Your device identifiers (IDFA/AAID), browser fingerprint, and browsing history are shared with advertising networks to build a profile of your interests, which enables retargeting ads to you on other websites and apps. This cross-platform tracking is used for behavioral profiling and interest-based advertising without requiring opt-in.
Tracking Methods:
Cookies
First-party and third-party cookies used to track user behavior, preferences, and activity across TouchOfModern and third-party websites. Third-party cookies enable retargeting advertising.
Web Beacons & Pixels
Advertising pixels and web beacons placed on TouchOfModern and third-party websites to track user actions (purchases, views, clicks) and enable cross-site behavioral advertising.
SDKs (Software Development Kits)
SDKs integrated into TouchOfModern mobile app and potentially embedded on third-party apps to collect device identifiers, behavioral data, and enable cross-app tracking for advertising purposes.
Device Fingerprinting
Browser fingerprinting and device identifiers (IDFA/AAID) collected to create a unique identifier for cross-device tracking and behavioral profiling without requiring cookies.
Login-Based Tracking
When users log into TouchOfModern or connect social media accounts, account information is linked to behavioral data for personalization and advertising purposes.
AI & Data Training
touchofmodern does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed touchofmodern
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.