"TikTok's privacy practices present a high risk due to extensive data collection, including sensitive personal information and broad sharing with third parties. The lack of clarity in data retention and limited user control further exacerbate these risks."
tiktok Privacy Concerns & Scorecard
TikTok collects a wide range of personal data, including sensitive information such as location and contacts.
Data is shared extensively with third parties, including advertising networks and service providers.
TikTok employs extensive tracking for advertising purposes, including cross-site tracking.
Data retention practices are vague, with no specific retention periods provided.
Users have limited control over their data, with some options for managing ads and cookies.
No recommended actions at this time.
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Why We Analyzed tiktok
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.