"Supermetrics presents a moderate-to-high privacy risk (54/100), comparable to mainstream platforms like Netflix/Spotify. The company engages in extensive data collection from multiple sources including third-party registers and social media, shares data with advertising networks and independent controller partners for marketing purposes, and employs behavioral tracking across its services and partner platforms. While basic opt-out mechanisms exist for direct marketing, the lack of explicit consent for sales call recording, vague retention policies, and routine international data transfers create meaningful privacy concerns."
supermetrics Privacy Concerns & Scorecard
Data shared with advertising networks and social media operators for marketing and campaigns. Cooperation partners act as independent controllers rather than processors, limiting Supermetrics' responsibility and oversight.
Data collected from multiple external third-party sources including population registers, credit information companies, and social media without detailed consent mechanisms specified in the policy.
Extensive use of cookies and tracking technologies for behavioral profiling and targeted advertising both in Supermetrics services and on partners' services, enabling cross-platform marketing analysis.
Data retained for 5-7 years after claim period elapse, with vague language regarding retention 'as long as necessary for processing purposes' without clear deletion mechanisms for all data types.
While opt-out options exist for direct marketing and rights to object are available, the policy does not explicitly guarantee complete data deletion upon account termination, and sales recording consent is not clearly separated.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account management, customer communication, invoicing, and identification
Service delivery, contract management, invoicing
Payment processing, financial management, service delivery
Service operation, analytics, security, and targeted advertising
Behavioral analysis, profiling for marketing purposes, advertising targeting
Employee training, sales process improvement, customer service, event management
Customer profiling, marketing analysis, data enrichment
Event management, service personalization, customer communication
Cross-Platform Tracking
Supermetrics uses cookies and tracking technologies to monitor users across its own services and partner platforms for behavioral profiling and targeted advertising purposes. International data transfers outside EU/EEA occur routinely. Data collection extends to social media platforms and third-party data providers, enabling cross-platform profiling for marketing analysis.
Tracking Methods:
Cookies and Similar Technologies
Cookies and similar tracking technologies used on websites and social media channels for behavioral tracking, targeting advertisements, and user profiling across Supermetrics services and partner services
Device Identifiers
Device ID and device identifiers collected to track users across different access points and enable cross-platform behavioral analysis for marketing purposes
IP Address Tracking
IP addresses logged to track user location, device origin, and enable network-level tracking for analytics and advertising targeting
AI & Data Training
supermetrics does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed supermetrics
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.