"Soul of Yoga collects extensive sensitive health data and behavioral information across 11+ third-party platforms including advertising networks, constituting high-risk practices similar to Google/Microsoft. The service explicitly acknowledges that advertising activities may constitute data 'sale or sharing' under California law, and retains data indefinitely for vague business purposes while offering limited user control mechanisms. Combined with cross-site tracking pixels, retargeting, and shared health information with instructors, this creates a critical privacy risk profile."
soulofyoga Privacy Concerns & Scorecard
Data shared with 11+ third-party platforms including advertising networks (Google, Meta, Microsoft Bing, Reddit) and business management tools without granular user consent
Extensive cross-site behavioral tracking and retargeting through multiple advertising platforms with limited transparency on scope and opt-out effectiveness
Sensitive personal information including payment data and login credentials collected and stored with security reliance on 'reasonable safeguards' acknowledged as potentially insufficient
Vague retention policy with indefinite retention periods for multiple data types without specific deletion timelines or user-initiated deletion guarantees
Comprehensive behavioral and device tracking through multiple mechanisms including IP addresses, device fingerprints, location data, and browser identifiers
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, communications, and customer relationship management
Processing payments, maintaining billing records, and compliance with tax and accounting obligations
Customizing yoga classes and wellness services despite policy stating services are not medical care
Analytics, advertising targeting, audience insights, and campaign measurement
Website functionality, analytics, advertising delivery, and tracking across platforms
Service improvement, analytics, retargeting, conversion tracking, and advertising campaign measurement
Customer communications, marketing, testimonial use, and service improvements
Service delivery, scheduling, billing, and certification tracking
Personalization, targeted advertising, and audience segmentation
Cross-Platform Tracking
Soul of Yoga tracks users across other websites and apps through Meta Ads, Google Ads, Microsoft Bing Ads, and Reddit Ads platforms using cookies, pixels, and web beacons for retargeting and conversion tracking. The company also uses Google Analytics to monitor cross-site behavior and engagement patterns.
Tracking Methods:
Cookies
First-party and third-party cookies placed on user devices to track navigation, preferences, and advertising interactions across Soul of Yoga website and partner sites
Tracking Pixels
Invisible pixels deployed on website pages to track page views, conversions, and user behavior for Google Ads, Meta Ads, Microsoft Bing Ads, and Reddit Ads retargeting
Web Beacons & Tags
Tracking tags and web beacons integrated into website pages and emails to measure engagement, conversion events, and cross-site user journeys
Google Analytics
First-party analytics tracking user behavior on soulofyoga.com including pages visited, time on site, referral sources, and device information
Mobile SDKs
Software development kits embedded in mobile apps (e.g., Mindbody, Thinkific, FitGrid apps) to track app usage, in-app behavior, and cross-app engagement
Local Storage & Device Identifiers
Device-level storage mechanisms and unique identifiers persisted locally to maintain tracking across browser sessions and app usage
Advertising Platforms
Integrated advertising pixels from Google Ads, Meta Ads, Microsoft Bing Ads, and Reddit Ads that track user activity across the web for retargeting and audience building
AI & Data Training
soulofyoga does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed soulofyoga
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.