"SiteGround exhibits a high-risk privacy profile (68/100) comparable to mainstream tech platforms like Netflix or Spotify. The company collects extensive sensitive data including identification documents, payment information, biometric data (voice/image), and behavioral tracking across multiple platforms, then shares this data broadly with 50+ categories of third parties including advertising networks, AI providers, and international contractors. Notable risks include 10-year retention of financial data, hashed email sharing with ad platforms for cross-site tracking, vague retention policies, policy changes with only 10 days notice, and the ability to decline user access requests if deemed 'excessive.'"
siteground Privacy Concerns & Scorecard
Broad and extensive sharing of personal data including sensitive data with 50+ categories of third parties globally, including advertising networks, marketing partners, payment processors, and AI model providers. Hashed emails shared with advertising platforms for conversion tracking and custom audiences.
Extensive collection of sensitive identification documents and financial data including credit card numbers, passport numbers, driver's license numbers, social security numbers, and tax identification numbers. These are retained for up to 10 years for regulatory compliance.
Extensive use of analytics tools and tracking cookies to monitor user behavior for advertising purposes with no indication of first-party analytics only. Data includes behavioral metrics used to generate inferences about interests and business activities.
Sensitive financial and identification data retained for extended periods (up to 10 years) for regulatory compliance with no user control over retention. General data retention policy is vague, stating data retained 'only as long as necessary for collection purpose' without specific timelines.
Vague and ambiguous language throughout policy regarding data purposes, legitimate interest basis, and third-party sharing. Terms like 'trusted partners', 'business partners', and 'necessary data' are undefined. Company reserves right to determine whether data sharing constitutes a 'sale' under CCPA.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, billing, regulatory compliance, fraud detection, tax compliance
Payment processing, tax compliance, regulatory reporting, fraud prevention, KYC (Know Your Customer) verification
Payment processing, billing, revenue accounting, fraud prevention, regulatory compliance
Customer service, support communication, marketing, product improvement, testimonials
Website analytics, user experience improvement, advertising, remarketing, fraud detection, security
Security, fraud detection, technical support, service delivery, analytics, abuse prevention
Service localization, compliance with regional regulations, security, fraud prevention, targeted advertising
Customer support, event documentation, marketing materials, verification
Authentication, social login, identity verification, fraud prevention, risk assessment, marketing
User experience customization, service personalization
Targeted advertising, marketing segmentation, profiling, personalization, interest-based offers
Cross-Platform Tracking
SiteGround uses third-party remarketing pixels, beacons, and conversion tracking codes to follow users across multiple websites and track their browsing history, products viewed, and shopping behavior. Hashed email addresses are shared with advertising platforms and social networks (Google, Facebook, etc.) to enable cross-site behavioral tracking, custom audience building, and retargeting. This allows SiteGround to display targeted ads to you across the internet based on your activity on their site and inferences about your interests.
Tracking Methods:
Cookies
First-party and third-party cookies used to track user behavior across sessions, remember preferences, and enable targeted advertising. Cookies persist across site visits and are used for analytics and remarketing.
Tracking Pixels
Remarketing pixels from third parties placed on SiteGround properties to track site visits, user interests, and behavior. These pixels follow users across the internet to enable cross-site tracking and retargeting ads.
Conversion Tracking Tags
Conversion tracking codes and beacons embedded on the site to monitor user actions (purchases, signups, etc.) and share hashed email addresses with advertising platforms and social networks for custom audience creation.
Web Beacons
Beacons and click-tracking scripts used to analyze user behavior and measure engagement across the site and in advertising campaigns.
Analytics Platforms
Third-party analytics tools (e.g., Google Analytics, Crazy Eggs) that monitor user behavior including pages visited, time spent, referrals, and site interactions. Data is sent to external analytics providers.
Hashed Email Sharing
Hashed email addresses are shared with advertising platforms and social networks (Facebook, Google) to enable conversion tracking, custom audience building, and targeted advertising across third-party networks.
Social Login
Authentication via Google or Apple login, which shares data with these providers for identity verification and user profiling.
AI & Data Training
siteground does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed siteground
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.