"SearchAtlas presents a high-risk privacy profile (68/100) comparable to mainstream ad-supported platforms, driven by extensive data collection including sensitive location and behavioral data, broad third-party sharing with marketing and data enrichment providers, and indefinite data retention post-account termination without clear deletion timelines. Critical concerns include M&A data sharing without prior consent, vague legal obligation retention justifications, and service disruption threats if users disable tracking cookies."
searchatlas Privacy Concerns & Scorecard
Data retained indefinitely after account termination for vague 'legal compliance, rights protection, and agreement enforcement' purposes with no clear timeline for deletion.
Data sharing in M&A transactions without requirement for explicit prior consent, and broad law enforcement disclosure authority without user notice.
Uses cookies and third-party tracking technologies with third-party partners having access to tracking data for marketing and advertising purposes.
Automatic data enrichment from third-party sources without explicit user consent, using IP address and device information to supplement user profiles.
Policy changes can be made unilaterally with only a date change for 'material' changes, with materiality determined solely by company discretion.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, customer support, and contact for marketing communications
User identification, content localization, visitor analysis, and data enrichment
Service improvement, performance measurement, marketing analytics, and behavioral targeting
Service compatibility, performance analysis, security, and visitor identification
One-click login functionality and account verification
Payment processing and billing operations
Cross-Platform Tracking
SearchAtlas tracks users across websites through cookies and third-party tracking pixels to understand visitor interactions and support marketing efforts. Data is enriched with third-party source information using IP address and device identifiers, and the service monitors user activity in Google Analytics and WordPress login sessions.
Tracking Methods:
Cookies
First-party and third-party cookies used to understand visitor interactions, track user behavior, and support advertising efforts
Third-Party Tracking Pixels
Tracking pixels from third-party partners embedded in service to monitor user interactions and enable cross-site behavioral tracking
Google Analytics
Google Analytics integration to track website usage, user behavior, and conversion metrics
IP Address & Device Fingerprinting
IP address and device information used for visitor identification, data enrichment from third-party sources, and cross-device tracking
AI & Data Training
searchatlas does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed searchatlas
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.