"Sam's Club collects extensive sensitive data including financial information, government IDs, geolocation, and behavioral profiles, then shares this data with numerous advertising networks, travel providers, and corporate subsidiaries for cross-site tracking and targeted advertising. The company employs persistent device fingerprinting and retargeting pixels across websites while retaining data for up to 3 years post-relationship, with account deletion providing no guarantee of data removal. While opt-out mechanisms exist, they are fragmented across multiple third-party platforms and do not cover transaction-based data sharing."
samsclub Privacy Concerns & Scorecard
Extensive collection of sensitive financial and government identification data including credit card numbers, bank account numbers, driver's license numbers, passport numbers, and payment card security codes
Cross-site behavioral tracking and retargeting using Google Analytics, Facebook Pixel, and multiple ad networks to follow users across websites and devices
Extensive sharing with advertising networks including Google Ads, Facebook Pixel, Oracle/AddThis, Zeta Global, and Sizmek for behavioral targeting across websites
Complex and fragmented opt-out mechanisms across multiple platforms and data brokers requiring users to visit multiple third-party websites
Extended data retention periods up to 3 years post-relationship with vague justification for necessity
Ambiguous language regarding data retention necessity and broad consent-based legal basis for processing
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, membership management, and customer identification
Payment processing and transaction management
Verification and compliance purposes
Personalization, service delivery, and targeted advertising
Analytics, service improvement, and behavioral targeting for advertising
Device recognition, cross-device tracking, and targeted advertising
Targeted advertising, personalization, and marketing optimization
Service provision and cross-selling through partner network
Account management, customer service, and marketing communications
Profiling and targeted marketing
Cross-Platform Tracking
Sam's Club tracks your activity across multiple websites and devices using Google Analytics, Facebook Pixel, and other advertising networks. Your device is assigned a unique identifier so advertisers can recognize you when you visit other sites, enabling cross-site behavioral targeting. Travel and activity data is merged with your Sam's Club membership profile from partner companies.
Tracking Methods:
Cookies
First-party and third-party cookies placed by Sam's Club and advertising partners to track browsing activity, store preferences, and enable retargeting across websites
Tracking Pixels
Invisible pixel tags (Google Analytics, Facebook Pixel) embedded on pages to track user behavior and send data to advertising networks for cross-site behavioral tracking
Web Beacons
Tracking beacons used in emails and on web pages to detect when content is opened or viewed
Device Identifiers
Unique advertising identifiers assigned to your device to enable persistent identification and cross-device tracking across websites and apps
URL Parameters
Marketing tracking parameters in URLs (ebg_source, ebg_medium, ebg_campaign, ebg_content) to attribute traffic and conversions to specific marketing campaigns
Login Credentials
Your Sam's Club account login integrates your behavioral data across devices and sessions
AI & Data Training
samsclub does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed samsclub
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.