"RW Las Vegas presents a high-risk privacy profile (78/100) comparable to major ad-supported platforms, driven by extensive collection of highly sensitive data (SSN, government IDs, financial accounts, biometric content), broad third-party sharing with unspecified marketing partners and gaming regulators, cross-site behavioral tracking via cookies with ignored Do Not Track signals, and vague retention policies. Critical control deficits include unilateral ability to modify terms and terminate accounts without notice, irrevocable commercial licenses to user content, automatic geolocation tracking, and mandatory suitability reviews with no opt-out mechanism. The policy explicitly allows indefinite data retention for legal/compliance purposes and sharing internationally to the US without explicit consent, while fragmenting opt-outs across multiple channels rather than providing centralized user controls."
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rwlasvegas Privacy Concerns & Scorecard
Policy explicitly reserves unilateral right to modify, cancel, or terminate membership and rescind earned rewards without notice. Company can adjust accounts at sole discretion for undefined reasons.
Broad sharing of personal data with multiple undefined categories of third parties including marketing/advertising partners, payment processors, analytics providers, and gaming regulatory agencies. Data shared with Genting Rewards Alliance network without explicit opt-in mechanism.
Extensive collection of highly sensitive personal and financial data including government-issued ID scans, passport information, social security numbers, financial account numbers, credit/debit card information, biometric data through images/videos, gaming activity history, geolocation data, and device fingerprinting without explicit granular consent.
Vague retention period policy stating data retained 'as long as necessary' with indefinite retention for legal/compliance purposes. Gaming points expire but personal data retention timeline unclear.
Cookies and tracking technologies used for personalized advertisements and behavioral tracking both on-site and cross-site. Do Not Track signals ignored. Tracking persists after leaving website.
Marketing email opt out
- 1Open any marketing email received from Resorts World Las Vegas.
- 2Click the unsubscribe link at the bottom of the email, OR send an email to privacy@rwlasvegas.com requesting to opt out of marketing communications.
Sms marketing opt out
- 1Open a text message on your mobile device.
- 2Text the word STOP to the STYFAB short code (or to the RED Digital Concierge number) from which you receive promotional messages.
Privacy contact request
- 1Compose an email to privacy@rwlasvegas.com.
- 2Describe your privacy request clearly (e.g., opt-out of marketing, request access to your data, or submit a general privacy complaint).
- 3Send the email and retain a copy for your records.
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Data Collection & Tracking
Personal Information Collected
Account creation, verification, loyalty program enrollment, age verification for gaming, regulatory compliance
Payment processing, account management, fraud detection
Loyalty program management, personalized offers, gaming regulatory compliance, behavioral profiling
Personalized offers, targeted marketing, service optimization
Service functionality, security, analytics, device fingerprinting
Personalization, customer service (AI concierge), marketing content
Service delivery, system improvement, potential marketing analysis
Gaming regulatory suitability reviews, background checks, vendor qualification
Account verification, personalization, marketing
Targeted marketing, preference management, SMS campaigns
Cross-Platform Tracking
RW Las Vegas uses cookies and tracking pixels to track user behavior across the website and potentially across other sites for retargeting and behavioral profiling. Device identifiers (IP address, MAC address, device type) are collected and may enable cross-device tracking. However, the policy does not explicitly describe cross-app or cross-platform tracking mechanisms beyond web-based cookie tracking.
Tracking Methods:
Cookies
First-party and third-party cookies used to track user behavior on rwlasvegas.com and potentially across other sites for personalized advertising and behavioral profiling
Tracking Pixels
Pixel-based tracking deployed to measure advertisement effectiveness and track user activity both on-site and on third-party websites
Device Fingerprinting
Collection of device identifiers (IP address, MAC address, device type, OS, browser) to create unique device fingerprints for tracking across sessions and potentially across devices
AI Chat Logging
RED virtual assistant logs and retains all chat transcripts and user interactions for service delivery and potential third-party processing
Login-Based Tracking
Loyalty program login (Genting Rewards) creates persistent user identifier enabling cross-session tracking of gaming and purchasing activity
AI & Data Training
rwlasvegas uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
AI Concierge Chat Transcripts
All interactions with the RED virtual assistant are automatically recorded and retained. These transcripts may be used for AI training, system improvement, and analysis by third-party service providers.
Images, Videos, and Audio Recordings
All images, videos, and audio content submitted by users are covered by the automatic irrevocable commercial license, which may be used for AI training, marketing, and other commercial applications.
How to Object
- 1
No opt-out mechanism exists for content used in AI training. Users automatically grant irrevocable rights to use all submitted content (including chat transcripts) for commercial purposes, which may include AI training. The only way to prevent content use is to avoid submitting content to the platform.
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed rwlasvegas
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.