"RockAuto presents a moderate privacy risk score of 32, primarily driven by indefinite data retention of order information and limited user control over deletion. The service demonstrates responsible practices by minimizing third-party sharing and avoiding advertising tracking, but the inability to delete order-associated data and vague language around data handling for non-US users represent notable concerns."
rockauto Privacy Concerns & Scorecard
Personal information associated with orders is retained indefinitely with no deletion mechanism. Email unsubscribe only removes address from marketing lists but does not delete associated order data.
RockAuto collects standard personal identifiers and shopping-related data including names, addresses, email addresses, phone numbers, shopping cart contents, vehicle lists, and order information.
Users have limited control over data deletion. While unsubscribe options and cookie blocking are available, order data cannot be deleted and persists indefinitely. Data portability/export options are not mentioned.
Data is shared minimally and only when operationally necessary (e.g., delivery addresses with carriers) or legally required. No purchase or sharing of personal information with third parties for marketing purposes.
No third-party advertising tracking, behavioral tracking, retargeting, or cross-site tracking is described in the policy.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, order processing, and customer communication
Order delivery and fulfillment
Order processing and customer service
AI & Data Training
rockauto does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed rockauto
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.