"Robinhood presents a high-risk privacy profile (score: 73/100) comparable to Google and Microsoft due to extensive collection of sensitive financial and biometric data, broad sharing with affiliates and advertising partners by default, and cross-device behavioral tracking. Critical risks include facial geometry biometric data collection, complete financial transaction history access, and indefinite data retention for regulatory purposes with limited deletion guarantees. While users have granular opt-out options for individual features, the default settings favor data sharing and tracking, requiring active user management to reduce exposure."
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robinhood Privacy Concerns & Scorecard
Financial data and identity information shared with multiple categories of third parties including banking partners, credit bureaus, marketing partners, and Robinhood affiliates by default.
Comprehensive financial data collection including complete transaction history, securities positions, credit scores, income information, and tax information, creating a detailed financial profile.
Financial institution data retained for up to 5 years after relationship ends, and no comprehensive deletion guarantee across all data types despite user deletion requests.
Broad consent language allowing company to use data for 'any other lawful purpose' with initial consent, limiting user control over future data uses.
The use of third-party advertising and analytics services for tracking user activity and serving targeted advertisements poses a significant privacy risk.
Ad personalization opt out
- 1Open the Robinhood app and tap Account (person icon).
- 2Tap Menu (3 bars on iOS/Android) or Settings (gear icon on web).
- 3Select Security and Privacy, then tap Manage your data.
- 4On iOS, tap Your privacy choices. On Android, tap Personal information sharing.
- 5Use the toggles to Enable or Disable personal information sharing for targeted advertising.
Data deletion request
- 1Tap Account (person icon) in the app, then tap Menu (3 bars), or on the web, select Settings.
- 2Select Security and Privacy, then tap Manage your data.
- 3Look for a data deletion or personal data request option and follow the on-screen instructions, or contact Robinhood Support at privacy@robinhood.com to submit a deletion request.
Geolocation data opt out
- 1Go to your mobile device's system Settings.
- 2Find the Robinhood app in your app list.
- 3Tap Location or Location permissions.
- 4Change the location permission to 'Never' or 'Deny' to stop Robinhood from collecting precise geolocation data.
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, fraud prevention, KYC/AML compliance, and regulatory reporting.
Account funding, trading operations, tax reporting, credit assessment, portfolio analysis, and compliance with financial regulations.
Fraud prevention, compliance with geographic trading restrictions, and enabling Events Contracts trading (precise location required).
Account security, fraud prevention, analytics, device fingerprinting, and cross-device behavioral tracking for advertising.
Account communication, referral programs, social features, community engagement, and marketing.
Service improvement, personalization, analytics, behavioral analysis, AI/machine learning training, and targeted advertising.
Regulatory compliance, fraud prevention, AML screening, and legal/regulatory obligation fulfillment.
Targeted advertising, personalized content delivery, product improvement, and marketing analytics.
Cross-Platform Tracking
Robinhood uses cookies, web beacons, device identifiers, and SDKs to track user behavior across devices and websites. Data is combined across devices and websites to deliver targeted advertisements both on and off Robinhood services, with third-party partners like Google Ads participating in cross-site behavioral tracking and retargeting.
Tracking Methods:
Cookies
First-party and third-party cookies used to track browsing behavior, preferences, and online activity across Robinhood and other websites. Users can delete or reject cookies through browser settings.
Web Beacons & Pixels
Tracking pixels and web beacons embedded on pages to record user interactions, page views, and clicks. Used by Robinhood and third-party partners for analytics and advertising.
Device Identifiers & SDKs
Mobile device identifiers and software development kits (SDKs) used to track app behavior, device information, and cross-device activity for personalization and advertising.
Cross-Device Tracking
Data combined across devices and websites to create unified user profiles for behavioral targeting and retargeting advertisements on and off Robinhood services.
Google Ads Tracking
Integration with Google Ads and other Google services for tracking user behavior, serving targeted advertisements, and measuring ad performance across the web.
AI & Data Training
robinhood uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Chatbot Conversations & Inputs
User inputs and conversations with AI chatbots may be used to train, test, and improve AI functionalities.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed robinhood
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.