"Ring's risk score of 52 reflects moderate-to-high privacy concerns typical of IoT security devices combined with cloud storage. The service collects sensitive video and location data, shares information with law enforcement without user notification, and uses third-party analytics for targeted advertising. However, Ring provides reasonable user controls (video deletion, Shared Users management, opt-out options) and does not sell personal information to data brokers, placing it between mainstream services like Netflix (40-50) and more data-aggressive platforms like Google (55-70)."
ring Privacy Concerns & Scorecard
Ring collects extensive sensitive data including video recordings, live streams, motion detection data, IP addresses, and location information (ZIP code). Video data is particularly sensitive given the home security context.
Ring shares data with law enforcement when presented with valid legal demands (search warrants, subpoenas, court orders) or in emergency situations without requiring user notification, and with third-party analytics services.
Video recordings are retained up to 180 days with Ring Protect Plan subscription, but retention periods vary by plan and are not comprehensively detailed in the analyzed segment.
Ring provides multiple opt-out mechanisms including video request notifications from law enforcement, Shared Users access control, and manual video deletion, demonstrating reasonable user control options.
Users can opt out of third-party personalized advertising and marketing communications, though transactional and behavioral tracking continues.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, and customer communication
Device installation and configuration
Home security monitoring, cloud storage, and R&D purposes
Device authentication, troubleshooting, service optimization, and security
Customer experience optimization and marketing campaign evaluation
Cross-Platform Tracking
Ring does not describe cross-site or cross-device behavioral tracking. However, Ring uses first- and third-party analytics services across its website and app to track usage patterns, and professional installation services may receive location and device data. Video sharing via links or Neighbors app posts extends data visibility to the public and Ring team members.
Tracking Methods:
First-Party Analytics Cookies
Ring's own cookies track user behavior on Ring app and website for analytics and service optimization
Third-Party Analytics Cookies
Third-party analytics services track Ring user behavior across Ring properties to evaluate marketing effectiveness and user experience
Automated Technologies
Ring uses automated technologies (including cookies, web beacons, and similar tools) to collect personal information about app and website usage
AI & Data Training
ring uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Video Recordings
Ring employees may view a small number of video recordings for research and development purposes from videos posted publicly or those with explicit user permission
How to Object
- 1
Open Ring app > Settings > Privacy > Toggle off 'Allow Ring to use your videos for research and development' to prevent Ring employees from viewing your recordings for R&D purposes
Why We Analyzed ring
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.