"REI's privacy practices present a high risk due to extensive data collection, including sensitive geolocation information, and significant third-party sharing. The vague data retention policy further exacerbates these concerns."
rei Privacy Concerns & Scorecard
REI collects a wide range of personal and sensitive data types, including precise geolocation information.
Data is shared with multiple third parties, including service providers and for legal compliance, which increases privacy risks.
REI uses cookies and tracking technologies for targeted advertising, which can lead to privacy concerns.
The data retention policy is vague, stating that data is stored as long as the account is active or necessary, which can lead to indefinite retention.
Users have some opt-out options for promotional communications and behavioral advertising, but the overall control over data is limited.
No recommended actions at this time.
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Why We Analyzed rei
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.