"Priority Pass has a high risk score of 80 due to extensive data collection practices, including sensitive information, and significant sharing with third parties for marketing and legal compliance. The lack of specific data retention periods and comprehensive user controls further exacerbates privacy risks."
prioritypass Privacy Concerns & Scorecard
Priority Pass collects a wide range of personal data, including sensitive information such as payment details and geolocation data.
Data is shared with various third parties, including service providers and law enforcement, which increases the risk of unauthorized access.
The use of third-party tracking and targeted advertising practices poses significant risks to user privacy.
The retention policy lacks specificity, which can lead to prolonged data storage without user knowledge.
Users have some control over their data, but the opt-out mechanisms are not comprehensive and may not cover all data uses.
No recommended actions at this time.
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Terms of Service Updates
Capitalization standardization in defined terms
Multiple defined terms in Section 1 (Words and expressions) have been changed from title case to lowercase (e.g., 'Booking Confirmation' to 'Booking confirmation', 'Digital Membership Card' to 'Digital membership card'). This is a stylistic change with no material impact on user rights or obligations.
Effective: March 26, 2026
Why We Analyzed prioritypass
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.