"Prime Video's privacy practices present a high risk due to extensive data collection, sharing with advertising networks, and vague data retention policies. The lack of clear user controls further exacerbates these risks."
primevideo Privacy Concerns & Scorecard
Data is shared with advertising networks and potentially sold to unspecified third parties.
Prime Video employs third-party tracking technologies and engages in cross-site behavioral tracking.
Data retention practices are vague, with no clear deletion mechanism specified.
Prime Video collects a variety of basic and sensitive data types, including name, email, payment information, and viewing history.
Users have limited options for data portability and account deletion does not guarantee data deletion.
No recommended actions at this time.
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Why We Analyzed primevideo
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.