"Planet Fitness presents a high-risk privacy profile (62/100) comparable to mainstream streaming services, driven by broad data collection including sensitive health and biometric information, extensive third-party sharing with marketing partners and franchisees by default, and cross-site behavioral tracking for advertising. The policy contains vague retention terms, allows unilateral policy changes, and relies on fragmented opt-out mechanisms that are defeated by cookie deletion. Users retain limited control over how their fitness and financial data are distributed across the franchise network and used for targeted advertising."
planetfitness Privacy Concerns & Scorecard
Data shared broadly with service providers, corporate affiliates, franchisees, corporate partners, third-party marketing partners, and social media platforms. Marketing data shared by default unless actively opted out. Law enforcement sharing occurs beyond standard legal requirements.
Retention periods are vague and potentially indefinite. Data retained 'as long as reasonably necessary' for services, marketing, and legal compliance without specific deletion timelines. Varies by information type with no standardized retention schedule provided.
Uses cookies and tracking technologies for cross-site behavioral targeting. Advertising partners collect data from third-party websites and apps to build user profiles for retargeting, with limited transparency on specific partners.
Policy allows unilateral changes with material modifications requiring only affirmative opt-in consent going forward, rather than requiring explicit re-consent to changed terms.
Planet Fitness collects extensive personal data including basic identity information, sensitive health/fitness data, biometric information (photograph), financial data, and behavioral usage patterns. The collection scope is broad and includes data from third-party sources.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, membership management, and contact communication
Payment processing and membership billing
Service provision and fitness tracking
Member identification and profile creation
Service delivery, analytics, advertising tracking, and fraud prevention
Service improvement, personalization, and marketing
Account linking, social features, and targeted marketing
Hiring and employment verification
Cross-Platform Tracking
Planet Fitness advertising partners collect data from third-party websites and apps about your browsing behavior to build user profiles and deliver retargeted advertisements across the internet. This cross-site tracking occurs without explicit per-partner consent, and the company does not disclose which specific advertising networks are involved.
Tracking Methods:
Cookies
First-party and third-party cookies collect advertising information and unique identifiers to track user behavior across Planet Fitness properties and third-party websites for targeting and retargeting
Advertising Identifiers
Mobile and web advertising identifiers (IDFA, GAID) collected to enable cross-platform behavioral tracking and advertisement personalization
Tracking Pixels and Digital Technologies
Third-party tracking pixels and digital technologies placed on Planet Fitness properties allow advertising partners to collect data from users on third-party websites and apps for behavioral profiling
AI & Data Training
planetfitness does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed planetfitness
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.