"Planet exhibits aggressive data practices comparable to ad-tech platforms, with extensive collection from multiple sources, broad third-party sharing characterized as sales, and cross-site tracking. Primary risks stem from advertising network sharing, third-party data enrichment, and fragmented user controls."
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6 Privacy Improvements Available
planet Privacy Concerns & Scorecard
Planet collects extensive personal data including sensitive identifiers, location information, device fingerprinting data, and third-party enriched demographic and social media information. This creates a comprehensive profile enabling precise targeting and re-identification.
Planet shares personal information broadly with advertising networks, commercial data resellers, and unspecified business partners. Data is explicitly characterized as potentially 'sold' under applicable law. Disclosure section is incomplete, obscuring full scope of sharing.
Planet deploys cross-site tracking through third-party advertising technologies, tracking pixels in emails, and analytics services. Collected tracking data (identifiers, IP address, browsing history, location, demographics) is shared with external advertisers for targeted advertising delivery across other sites.
While opt-out mechanisms exist for targeted advertising and marketing communications, control is fragmented across multiple platforms and channels. Policy can be unilaterally modified by Planet with only legally-required notice. No guarantee that account deletion removes shared data from third parties.
Retention periods are vaguely defined as dependent on 'purposes of collection and applicable legal requirements' with no specific timeframes. Policy states Planet 'may delete information' but imposes 'no obligation to store data indefinitely', creating uncertainty about actual deletion practices.
Data deletion
- 1Go to the Planet Support request page at support.planet.com/hc/en-us/requests/new.
- 2Submit a request to the technical support team.
- 3Include a clear request to delete the personal data associated with your account.
- 4Include the email address linked to your Planet account.
Data access correction
- 1Log in to your Planet account and navigate to account settings to access or edit your information where available.
- 2Alternatively, email mydata@planet.com with your request to access or correct your personal data.
Marketing communications opt out
- 1Click the unsubscribe link found at the bottom of any marketing email received from Planet.
- 2Alternatively, contact Planet directly at the contact information provided in the privacy policy to request removal from marketing lists.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, communication, and identity verification
Payment processing, order fulfillment, and transaction record-keeping
Personalization, targeted advertising, and service delivery
System functionality, security, analytics, and advertising tracking
Web analytics, service improvement, and targeted advertising insights
Service delivery, customer support, and platform functionality
Profile enrichment, segmentation, and targeted marketing
Profile enrichment, identity verification, and targeted advertising
Cross-site behavioral tracking, ad delivery, and audience profiling
Cross-Platform Tracking
Planet tracks your activity across multiple websites and apps through third-party advertising technologies, tracking pixels, and device identifiers. This cross-site behavioral data is collected to build profiles used for targeted advertising delivery beyond Planet's properties. Data is shared with advertising networks and resellers who may use it for additional tracking and profiling across other platforms.
Tracking Methods:
Tracking Pixels
Invisible pixels embedded in emails and web pages that report back to Planet and third-party advertisers when emails are opened or pages are viewed, enabling behavior tracking
Cookies & Similar Technologies
First-party and third-party cookies placed on user devices to track browsing activity, store preferences, and enable cross-site behavioral profiling for targeted advertising
Third-Party Analytics & Advertising Scripts
Google Analytics and third-party advertising technology scripts execute on Planet's site and other sites to collect device identifiers, browsing history, and behavioral data for audience profiling and ad targeting
Device Fingerprinting & Identifiers
Automatic collection of device characteristics (OS, browser, IP address, advertising ID) combined across interactions to create a persistent identifier enabling tracking across multiple sites and devices
AI & Data Training
planet does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed planet
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.