"Oura's privacy practices present a moderate risk primarily due to extensive data collection, including sensitive health information, and vague data retention policies. While they do not engage in targeted advertising, they share data with third parties under certain conditions."
Oura Privacy Concerns & Scorecard
Oura collects a wide range of personal data, including sensitive health-related information.
Oura shares personal data with third-party partners for processing and with trusted service providers.
Data retention policies are vague and may retain data longer than necessary.
Users have some control over their data but may face limitations when withdrawing consent.
Oura does not engage in targeted advertising based on personal data and does not sell data for cross-context behavioral advertising.
No recommended actions at this time.
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Why We Analyzed Oura
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.