"Oura's privacy practices present a moderate risk primarily due to extensive data collection, including sensitive health information, and vague data retention policies. While they do not engage in targeted advertising, they share data with third parties under certain conditions."
Oura Privacy Concerns & Scorecard
Oura collects a wide range of personal data, including sensitive health-related information.
Oura shares personal data with third-party partners for processing and with trusted service providers.
Data retention policies are vague and may retain data longer than necessary.
Users have some control over their data but may face limitations when withdrawing consent.
Oura does not engage in targeted advertising based on personal data and does not sell data for cross-context behavioral advertising.
No recommended actions at this time.
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Terms of Service Updates
Complete replacement with NBA/NBPA health monitoring program
The entire Terms of Use has been replaced with a completely different document focused on a specific NBA/NBPA COVID-19 health monitoring program. This is no longer a general consumer terms of service but rather a specialized consent form for a limited data-sharing arrangement with professional sports organizations.
Effective: October 8, 2026
Restricted data sharing with NBA/NBPA as data controller
The new version establishes that NBA/NBPA becomes the data controller under GDPR for limited data access (contact info, ring wear data, and risk scores). Unlike the original broad terms, data sharing is now limited to COVID-19 health monitoring and teams receive only illness probability scores, not underlying data, without explicit player consent.
Effective: October 8, 2026
Explicit consent withdrawal rights added
The new version explicitly states users 'may withdraw your consent at any time' from account settings, a right not mentioned in the original terms. This provides users with clear control over their data participation in this specific program.
Effective: October 8, 2026
Why We Analyzed Oura
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.