"Mural presents a moderate privacy risk score of 48, driven primarily by extensive third-party data sharing with 13+ subprocessors across analytics, marketing automation, and data intelligence platforms, combined with vague data retention policies and an archived policy document that may not reflect current practices. While the service provides opt-out mechanisms and a dedicated privacy contact, the breadth of subprocessor sharing and use of external data sources (Deeptrace/Coresignal) for stakeholder mapping create meaningful privacy concerns for enterprise users."
mural Privacy Concerns & Scorecard
Data is shared with 13+ subprocessors including Adobe, AWS, Microsoft Azure, MongoDB, Salesforce Cloud, Mandrill/Mailchimp, Twilio/Segment, Amplitude, New Relic, Chorus, Databricks, Fivetran, and Deeptrace/Coresignal for marketing automation, analytics, and data intelligence purposes
Mural collects multiple basic data types (name, email, phone) and potentially sensitive data including contact lists and usage patterns through its workspace collaboration platform
Data retention periods are not specified in the provided policy segment, creating uncertainty about how long personal data is maintained
While opt-out options exist, the policy document is marked as archived (last updated September 4, 2025) and users must click to access the latest version, creating potential confusion about current privacy rights
No evidence of behavioral retargeting or cross-site advertising tracking in the provided policy segment
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, communication, and service delivery
Enable stakeholder mapping, collaboration features, and user discovery
Service improvement, analytics, and product development
Service functionality, security, and performance monitoring
Cross-Platform Tracking
Mural does not appear to track users across other websites or apps based on the provided policy segment. However, third-party subprocessors like Amplitude (analytics) may collect cross-service usage patterns within the Mural ecosystem and potentially correlate with their other client integrations.
Tracking Methods:
Analytics Tools
Amplitude, New Relic, and Fivetran track user behavior and service performance within Mural
External Data API
Deeptrace/Coresignal uses public web data API to enrich user profile information across external sources
AI & Data Training
mural does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed mural
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.