"LuckyScent presents a moderate-to-high privacy risk profile (61/100) comparable to mainstream e-commerce and SaaS platforms. The service collects extensive sensitive data including financial information, behavioral tracking data, and for job applicants social security numbers and background check data, then shares this broadly with advertising networks and government authorities without explicit per-sharing consent. Critical gaps include indefinite retention periods tied only to legal requirements, incomplete data deletion guarantees, and lack of transparency around behavioral inference methods."
luckyscent Privacy Concerns & Scorecard
For job applicants, data disclosed to extensive list of third parties including background check providers, recruiting firms, and government authorities with minimal transparency and no specific consent mechanism per recipient.
No guarantee that data deletion is complete; policy states deletion is 'subject to exceptions' and acquiring companies in mergers/sales may not maintain same privacy standards.
Device fingerprinting and cross-device tracking through collection of IP address, browser type/version, device information, cookies, and browsing/search history to build behavioral profiles.
Vague and potentially indefinite retention periods tied only to legal requirements with no explicit deletion timeline, creating risk of indefinite data storage.
Third-party tracking through advertising cookies from Google Ads and Meta that collect browsing behavior across multiple contexts, though company disclaims direct sharing of personal information for cross-context behavioral advertising.
Vague language around 'legitimate business interests' disclosure purposes and data inferences without clear explanation of how behavioral inferences are created or used.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, transactions, hiring, background checks, legal compliance
Processing transactions and fulfillment
Shipping, personalization, analytics
Website functionality, analytics, fraud prevention, advertising
Personalization, advertising targeting, product recommendations, analytics
Hiring, background verification, onboarding, payroll, legal/tax compliance
Analytics, advertising, functionality, user preference tracking
Cross-Platform Tracking
LuckyScent tracks your browsing behavior across their website and potentially other sites through cookies and tracking pixels from Google Ads, Meta/Facebook, Criteo, and Oracle advertising partners. Your browsing data is used to create inferences about your preferences and behavior to target you with personalized advertisements. The company does not explicitly describe cross-app or cross-device tracking but collects IP address and device information that could enable it.
Tracking Methods:
First-party Cookies
Cookies set by LuckyScent to remember login, preferences, and shopping behavior on their site
Third-party Advertising Cookies
Cookies from Google Ads, Meta/Facebook, Criteo, and Oracle that track browsing behavior across multiple websites and apps to build audience segments for targeted advertising
Tracking Pixels
Invisible pixels from advertising partners embedded on LuckyScent pages to track user actions and attribute conversions for retargeting campaigns
IP Address & Device Fingerprinting
Collection of IP address, browser type, device info, and OS details to create device fingerprints that can track users across sessions and potentially across devices
AI & Data Training
luckyscent does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed luckyscent
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.