"Lucid presents a moderate-to-high privacy risk score of 52, primarily driven by aggressive targeted advertising tracking with default opt-in settings, unnamed third-party data sharing, and vague retention policies. Users must actively reject non-essential tracking rather than affirmatively consent, and limited transparency around specific data recipients creates significant opacity."
lucid Privacy Concerns & Scorecard
Lucid collects multiple basic and sensitive data types including cookies, analytics data, personalization data, and targeted advertising data. The policy indicates collection of device identifiers and behavioral tracking information for advertising purposes.
Data is shared with third-party systems for cookie management and analytics, but specific third parties are not named. This creates opacity around who ultimately receives user data.
Lucid utilizes targeted advertising cookies to track user behavior for ad personalization purposes. Default settings enable non-essential tracking, requiring users to actively opt-out.
Data retention period is not specified in the policy segment provided, creating ambiguity about how long user data is maintained.
While opt-out mechanisms exist for cookie preferences, users must actively reject non-essential tracking rather than opt-in. Policy document is maintained by third-party system potentially affecting accessibility.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Targeted advertising, personalization, and analytics
Understanding user behavior and service performance
Delivering personalized content and targeted ads
Delivering targeted advertisements
Cross-Platform Tracking
Lucid uses tracking cookies and analytics data to follow user behavior across its services for targeted advertising purposes. The policy does not explicitly describe cross-site or cross-device tracking, but the use of cookies for 'personalization' and 'targeted advertising' suggests potential cross-platform behavioral tracking.
Tracking Methods:
Targeting & Advertising Cookies
Third-party cookies that track user behavior across Lucid for ad personalization and targeting
Analytics Tracking
First-party analytics to monitor user interactions and service usage
Personalization Cookies
Cookies that store user preferences and behavioral patterns for content customization
AI & Data Training
lucid does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed lucid
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.