"Lowe's engages in extensive data collection covering sensitive categories (precise location, health information, financial data, biometric identifiers, race/ethnicity), broad third-party sharing with advertising networks and data brokers for behavioral targeting, and cross-context tracking through cookies, pixels, and session-replay tools. Critical risks include indefinite retention with vague standards, permanent account deletion with no recovery, negative incentives against opting out of targeted ads, and law enforcement data sharing including ALPR without clear safeguards."
lowes Privacy Concerns & Scorecard
Broad sharing with advertising networks, data analytics vendors, and social media platforms for targeted advertising and behavioral profiling without clear data minimization
Extensive collection of sensitive personal data including precise location, health information, financial details, biometric data (photo ID), demographic information including race/ethnicity, and inferences about behavior without explicit granular consent
Chatbot data may be shared with service providers; users explicitly warned not to enter personal or confidential information
Vague retention periods with data retained indefinitely based on undefined standards; specific retention periods not detailed
Email tracking for opens and clicks; data shared with ad networks for retargeting without per-interaction consent
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, order processing, customer service, fraud prevention, legal compliance
Order fulfillment, delivery optimization, in-store services, store-specific marketing, location-based ads
Payment processing, fraud detection, financing partnerships, credit card issuer analysis
Eligibility for discounts, accessibility accommodations, emergency response coordination
Targeted advertising, personalization, demographic analysis, eligibility verification
Order pickup verification, product image recognition, home improvement visualization
Personalization, recommendation engine, targeted advertising, fraud prevention, service improvement
Order fulfillment, customer service, warranty processing, service scheduling, recommendations
Delivery optimization, targeted product recommendations, home improvement personalization, ALPR tracking
Website functionality, security, fraud prevention, analytics, targeted advertising
Customer service, quality monitoring, feedback collection, service improvement, legal compliance
Kids Club program participation, age-appropriate content, parental communication
Personalization, targeted advertising, behavioral profiling, credit risk assessment
Social login, social media advertising, referral programs, community engagement
Cross-Platform Tracking
Lowe's tracks users across its website, mobile app, and in-store interactions to create a unified profile. Tracking methods include cookies, pixels, analytics tools (Google Analytics, Adobe Analytics), and session-replay software (Fullstory) that captures detailed browsing patterns. Data is also supplemented from third-party sources, and shopping behavior is combined with data from delivery partners (DoorDash, Instacart, Shipt) to create cross-platform behavioral inferences used for targeted advertising and personalization.
Tracking Methods:
First-Party Cookies
Session cookies and persistent cookies track user activity on Lowe's website and mobile app to remember preferences, maintain login sessions, and store user choices
Third-Party Cookies
Cookies set by ad networks, analytics providers (Google Analytics, Adobe Analytics), and social media platforms (Facebook) track users across the web for retargeting and behavioral profiling
Tracking Pixels
Invisible pixels embedded on Lowe's website and partner sites track when users view content, click links, or make purchases; used for conversion tracking and cross-site behavioral targeting
Session Replay (Fullstory)
Records user interactions including mouse movements, clicks, form inputs, and page scrolling to replay browsing sessions for quality improvement and user behavior analysis
Analytics Tags
Google Analytics and Adobe Analytics tracking tags collect page view data, user demographics, interest categories, and behavioral information for website analytics
Device Fingerprinting
Browser characteristics, device identifiers, operating system, and other hardware details are collected to create a unique fingerprint that tracks users across sessions and devices
Mobile App Tracking
The Lowe's mobile app collects precise location data, app usage patterns, and device identifiers to track user behavior and enable location-based advertising
Email Tracking
Tracking pixels embedded in marketing emails measure open rates and click-through rates to monitor user engagement with promotional messages
Social Media Pixels
Facebook Pixel and other social media tracking code on Lowe's website enables conversion tracking and audience building for social media advertising
Call Recording
Customer service calls are recorded and monitored for quality assurance, training, and compliance purposes; creates permanent record of customer communications
AI & Data Training
lowes does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed lowes
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.