"LoopNet presents a moderate privacy risk score of 48, driven primarily by extensive technical data collection via Boomerang and Akamai tracking, third-party performance analytics sharing, and Google reCAPTCHA implementation with minimal documented user controls. The absence of visible opt-out mechanisms, retention policies, and breach notification commitments in the analyzed policy segments creates additional transparency gaps that elevate the overall risk profile."
loopnet Privacy Concerns & Scorecard
The provided policy segments do not specify data retention periods, deletion mechanisms, or how long performance and tracking data is maintained
No explicit user consent mechanisms, opt-out controls, privacy contact methods, or data portability options are documented in the analyzed policy segments
LoopNet collects extensive technical and performance data including IP addresses, browser type, device information, network protocol details, and resource timing data through embedded tracking beacons
User data is shared with Akamai via the Boomerang performance monitoring service (go-mpulse.net) for analytics and tracking purposes without explicit opt-out options visible
LoopNet implements Google reCAPTCHA v3 and Boomerang tracking code that enables cross-domain behavioral tracking and resource timing collection, with no visible user consent or opt-out controls
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Performance monitoring and analytics
Website performance optimization and monitoring
Performance analysis and user behavior tracking
Cross-Platform Tracking
LoopNet's Boomerang tracking enables cross-domain tracking capabilities, allowing the service to monitor your behavior across multiple pages within the LoopNet platform. Google reCAPTCHA v3 may track interactions across websites using the reCAPTCHA service.
Tracking Methods:
Boomerang Beacon Tracking
Boomerang tracking code (BWYHF-YRQQM-RX2SN-LA8BG-2TMGQ) deployed for continuous performance and user behavior tracking across pages with persistent identifiers
Google reCAPTCHA v3
Google reCAPTCHA v3 script collects behavioral data and interaction signals, potentially enabling cross-site tracking through Google's infrastructure
Akamai DNS Prefetch
DNS prefetch to Akamai CDN detected, enabling potential tracking through third-party resource requests
AI & Data Training
loopnet does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed loopnet
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.