"Life Time's privacy practices present a high risk due to extensive data collection, including sensitive health information, and significant sharing with third parties for advertising and analytics. The vague data retention policy further compounds these risks."
lifetime Privacy Concerns & Scorecard
Life Time collects a wide range of personal and sensitive data types, including health and wellness information, which increases privacy risks.
Data is shared with third parties for advertising and analytics, which can lead to extensive exposure of personal information.
Life Time employs cookies and tracking technologies for interest-based advertising, which can compromise user privacy.
The data retention policy is vague, stating that personal information may be retained as long as necessary, which lacks clarity.
Users have some opt-out options, but the lack of clear mechanisms for data deletion and portability raises concerns.
No recommended actions at this time.
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Why We Analyzed lifetime
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.