"Kroenke Entertainment's privacy policy poses substantial privacy and security risks (Risk Score: 78/100) due to aggressive collection of sensitive biometric data (facial recognition, audio), government identifiers, and financial information; extensive sale and sharing of identifiers with advertising networks and sports league partners; and sophisticated cross-device behavioral tracking via cookies, pixels, and session replay technology. The company offers device/browser-specific opt-outs that provide incomplete coverage across advertising partners and do not respond to Do Not Track signals. Retention policies are vague for most data categories with indefinite retention permitted outside narrow sensitive-data carve-outs."
kroenkeentertainment Privacy Concerns & Scorecard
Opt-out mechanisms are device/browser-specific, incomplete across all advertising partners, and require active re-selection after cookie clearing
Data is sold or shared with extensive third-party ecosystem including advertising networks, data partners, sports leagues, and unspecified business partners without granular user control
Session replay technology records detailed user interactions including keystrokes without granular per-session consent mentioned
Collection of government-issued identifiers, citizenship status, and criminal background information creates elevated re-identification and discrimination risk
Vague retention standards with indefinite retention for most data categories outside of specific sensitive data carve-outs
Policy does not clearly commit to breach notification standards or timelines
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, communication, marketing, and identification across venues
Security and identification (e.g., identifying banned individuals), event operations, promotional content creation, and personalization
Payment processing, fraud prevention, analytics, and financial incentive program administration
Not explicitly stated; may relate to venue accommodations or event-specific health screening
Verification, age-gating, compliance with regulations, and background checks
Venue operations, security, targeted advertising, personalization, and analytics
Cross-device tracking, analytics, personalization, fraud prevention, and targeted advertising
Personalization, targeted advertising, analytics, behavioral profiling, and cross-context advertising
Marketing, personalization, promotional content, and public attribution
Targeting, personalization, analytics, and eligibility determinations for promotional programs
Account eligibility, personalization, and targeting
Cross-Platform Tracking
Kroenke Entertainment uses cross-device and cross-site tracking to recognize you across computers, mobile devices, venues, and addressable TV. The company partners with advertising networks and analytics vendors to track your online activity outside their platforms and correlate it with your in-venue behavior (via Wi-Fi/Bluetooth beacons and facial recognition) to deliver targeted advertising across multiple channels including streaming services and social media.
Tracking Methods:
Cookies
First-party and third-party cookies track user activity, preferences, and behavior across the platform and partner websites; enable cross-device recognition when combined with login information
Web Beacons & Pixel Tags
Embedded tracking pixels on web pages and emails transmit behavioral data to analytics and advertising partners; enable cross-site behavioral tracking
Session Replay Technology
Records detailed user interactions including clicks, keystrokes, scrolling, and form entries to create detailed session playback for analytics and quality assurance
Wi-Fi & Bluetooth Beacons
Venue-based beacon technology tracks user presence and movement inside physical properties; correlates with online behavior for cross-channel profiling
Local Storage & Browser APIs
Browser storage mechanisms (localStorage, sessionStorage, IndexedDB) store persistent identifiers that survive cookie deletion and enable tracking across sessions
Facial Recognition
Video camera analysis at venues identifies individuals by facial geometry; correlates with historical data (including banned persons lists) for security and personalization
Audio Recording
Microphone capture from customer service calls and in-venue interactions; recording of call/chat audio for operational and quality monitoring purposes
Device Fingerprinting
Combination of device attributes (OS, browser, screen resolution, fonts, plugins, timezone) creates unique identifier that persists across sessions and enables cross-device tracking
AI & Data Training
kroenkeentertainment does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed kroenkeentertainment
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.