"Incogni poses high privacy risk due to extensive financial data collection, broad sharing with data brokers and US-based third parties, and indefinite retention of account information. Automated scanning and policy changes without re-consent compound exposure."
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6 Privacy Improvements Available
Incogni Privacy Concerns & Scorecard
Broad sharing with data brokers, payment processors, analytics firms, and affiliated companies including transfer of full financial records and IP addresses to multiple third parties with differing privacy standards.
Policy amendments made 'at our discretion' without explicit re-consent requirement, and broad legitimate interest basis claimed for marketing and analytics limiting user objection rights.
Third-party behavioral tracking via Tune Inc. and Snowplow Analytics collecting IP addresses, device data, and user behavior across sessions with unclear opt-out mechanisms.
Indefinite retention of account information for active accounts with extended 6-year retention of customer support data and no clear deletion mechanism for most data types.
Continuous automated scanning of the public internet using personal data to identify exposure, creating data beyond user input with limited user awareness or control.
Privacy score consent withdrawal
- 1Log in to your Incogni account.
- 2Navigate to your account settings.
- 3Find the Privacy Score feature and revoke your consent to disable future Privacy Score generation.
Marketing email opt out
- 1Open any marketing email received from Incogni.
- 2Click the 'unsubscribe' link at the bottom of the email.
- 3Alternatively, send an opt-out request to support@incogni.com.
Cookie tracking opt out
- 1Visit the Incogni Cookie Policy page at incogni.com/legal/cookie-policy.
- 2Review the types of cookies and pixels used and follow the instructions provided to manage or withdraw cookie consent.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, identity verification, and removal request processing.
Delivery, billing, removal request targeting, and geographic analytics.
Payment processing and subscription management.
Website optimization, analytics, and tracking referral sources.
Service optimization, marketing campaign assessment, customer support, and analytics.
Referral reward tracking and campaign attribution.
Subscription management and dispute resolution.
Cross-Platform Tracking
Incogni uses Tune Inc. affiliate tracking and Snowplow Analytics to track user behavior across sessions and referral sources via IP addresses and device identifiers. Social networks receive tailored content based on collected browsing and product interaction data. Automated scanning also identifies personal data exposed across the public internet and third-party websites.
Tracking Methods:
Cookies & Pixels
Website uses cookies and pixels to track browsing behavior, product views, referral sources, and user interactions for analytics and social network retargeting.
Tune Inc. Affiliate Tracking
Affiliate link tracking IDs and IP addresses track traffic sources and referral attribution across sessions.
Snowplow Analytics
Behavioral tracking via IP address, country, city, device type, and operating system across user sessions on the Incogni website.
Mailchimp Email Tracking
Email addresses and engagement metrics sent to Mailchimp for marketing communication tracking and campaign optimization.
AI & Data Training
Incogni does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed Incogni
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.