"HomeASAP presents a HIGH-RISK privacy profile (68/100) due to aggressive collection of behavioral data linked to personal identifiers, cross-site tracking for targeted advertising, and indefinite data retention with no specified deletion policy. The service shares data with real estate agents and third parties through implicit consent, does not honor Do Not Track signals, and reserves the right to change its policy without notice. The Facebook login integration further amplifies identification risks by creating publicly available user IDs."
homeasap Privacy Concerns & Scorecard
Uses Facebook login integration which grants Facebook access to user information and creates publicly available user ID linkage, enabling identification of user activities.
Data retention period is not specified in the policy, creating indefinite retention risk with no clear deletion mechanism or timeline.
Implicit consent model grants data sharing and tracking permissions through mere service usage without explicit opt-in, and policy can be changed without prior notice.
Employs cross-site behavioral tracking through cookies and web beacons linked to personally identifiable information for targeted advertising purposes, with Google Analytics integration.
Shares data with real estate agents, brokers, and other third parties both through explicit user request and implicit consent via service usage. Third parties can independently use tracking technologies.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, and user identification
Service operation and technical analytics
Targeted advertising and service improvement
Service delivery and connection with real estate professionals
Cross-Platform Tracking
HomeASAP tracks your online activities across third-party websites and services using cookies and web beacons for targeted advertising purposes. The company links this cross-site behavioral data to your personal identifier and Facebook login information, enabling identification and profiling of your activities beyond the HomeASAP platform.
Tracking Methods:
Cookies
Used to track online activities across third-party websites and services for targeted advertising
Web Beacons
Embedded in emails and web pages to track user activity and engagement, can be linked to personally identifiable information
Facebook Login Integration
Grants Facebook access to user information and creates publicly available user ID linkage
Google Analytics
Tracks user behavior for advertising performance measurement across the HomeASAP platform
AI & Data Training
homeasap does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed homeasap
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.