"Hily presents a critical privacy risk profile comparable to Facebook/TikTok (score: 82/100) due to aggressive collection of 80+ data types including special category data (religion, political opinions, ethnicity, sexual preferences) and government IDs, combined with extensive sharing to ad tech networks (Facebook, Google, AppLovin, TikTok SDKs) for behavioral tracking and targeted advertising. The company retains banned users' data indefinitely, automatically shares sensitive data with law enforcement on vague triggers, and accepts no liability for uncontrolled secondary distribution by other users—while disclaiming responsibility for security breaches despite collecting comprehensive sensitive personal information."
hily Privacy Concerns & Scorecard
Sensitive data (ethnic origin, religious beliefs, political opinions) can be visible to both app users and non-users once posted, with company accepting no responsibility for secondary distribution or removal
Technical data for banned/blocked users retained indefinitely without time limit or mechanism for deletion, justified only by undefined 'legitimate interest' without user consent
Data shared with extensive network of ad tech companies and SDKs (Facebook Audience Network, Google Mobile Ads SDK, AppLovin, TikTok SDK, Moloco) that perform cross-context behavioral tracking and retargeting for personalized advertising
Multiple ad tracking SDKs collect comprehensive behavioral, demographic, and device data for targeted and cross-context behavioral advertising with location data sharing to ad networks
Extensive collection of sensitive personal data including special category data (religion, political opinions, ethnic origin, sexual preferences, health details) combined with biometric data collection through photo verification and device fingerprinting via advertising identifiers
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Data Collection & Tracking
Personal Information Collected
Account creation, verification, age confirmation, identity verification, marketing communications
Location-based matching, targeted advertising, map features, distance calculations visible to other users
App functionality, crash reporting, analytics, device fingerprinting for ad targeting and fraud prevention
App delivery, fraud prevention, analytics, geolocation inference
Service improvement, analytics, fraud detection, targeted advertising, personalized content, A/B testing
Personalized and cross-context behavioral advertising, ad attribution, ad performance measurement, remarketing
Profile matching, targeted content recommendations, optional profile display
Age verification, account security, fraud prevention, identity confirmation
Payment processing, subscription management, refund handling, fraud prevention
Service delivery, customer support, marketing communications, contact recommendations
Account creation, identity verification, social matching, profile enrichment, ad targeting
Targeted advertising, content personalization, demographic analysis, matching algorithms
Cross-Platform Tracking
Hily tracks users across the company's own ecosystem and integrates with connected social media platforms (Facebook, Snapchat, Apple, Instagram, TikTok, Twitter) to track signup, login, and activity. The app implements multiple cross-device advertising identifiers (IDFA, Android Advertising ID, UUID) and Firebase/Google analytics that enable cross-platform behavioral tracking. Distance Information features allow other users to estimate your location across sessions, creating persistent cross-session tracking.
Tracking Methods:
Mobile Advertising IDs (IDFA, Android Advertising ID)
Device-level identifiers collected and transmitted to ad networks (Google Mobile Ads SDK, Facebook Audience Network, AppLovin, TikTok SDK, Moloco) for cross-app and cross-site behavioral tracking and retargeting
Firebase Analytics & Crashlytics
Google-owned tracking services collect app events, crash logs, performance data, and user sessions with cross-app linking capabilities through Google Cloud infrastructure
Third-Party Ad Network SDKs
Facebook Audience Network, Google Mobile Ads SDK, AppLovin SDK, TikTok SDK, and Adjust SDK embedded in app collect device identifiers, behavioral data, and location data for targeted advertising and cross-context behavioral tracking
Cookies & Tracking Pixels
Website and app use cookies and pixels to track user sessions, ad interactions, and user journey for analytics and ad attribution
Social Media Login Integration
Facebook Login, Apple Sign-In, and Snapchat integration transmit user data to social platforms and enable those platforms to track Hily app usage
Distance Information Feature
Distance calculations shared between users enable sophisticated users to triangulate other users' locations across sessions, creating persistent cross-session location tracking
Device Fingerprinting
Combination of device model, OS version, screen resolution, app version, and other technical data creates unique device identifier for cross-app tracking when advertising IDs are disabled
AI & Data Training
hily does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed hily
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.