"HelloBrigit presents a HIGH-RISK privacy profile comparable to Facebook/TikTok, with aggressive collection of sensitive financial data (SSN, bank account numbers, credit cards, medical information), broad uncontrollable sharing with affiliates and marketing partners, extensive third-party tracking across multiple ad networks, and vague retention policies. Critical gaps include inability to limit 'everyday business purposes' sharing, AI training on user data without opt-out, continued data sharing post-relationship, and a 30-day waiting period before new customers can restrict marketing sharing."
hellobrigit Privacy Concerns & Scorecard
Collects extensive sensitive financial and personal data including SSN, driver's license, passport, bank account numbers, credit card numbers, medical information, health insurance information, and protected classification data (race, color, ancestry, religion, gender identity, sexual orientation, genetic information)
Shares data with multiple affiliate entities (Upbound Group, Inc., Rent-A-Center entities, Acima entities) for marketing purposes, with only optional ability to limit this sharing after 30-day waiting period
Uses vague retention standard of 'as long as deemed necessary and relevant for operations' without explicit maximum retention periods or automatic deletion schedules
Employs multiple third-party tracking technologies including pixels, cookies, and SDKs from Google Analytics, Segment, Facebook Analytics, Hotjar, Bing Ads, and Snap Pixel for cross-site behavioral tracking and interest-based advertising
Unable to limit sharing for 'everyday business purposes' or affiliate transactions/experiences despite these being primary use cases for data, significantly restricting user control
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, KYC/AML compliance, fraud detection
Financial services, payment processing, credit decisions, fraud detection, AML screening
Unclear business purpose explicitly stated; potentially for risk assessment or AI training
No explicit business purpose stated; potentially for AI training or demographic analysis
Analytics, advertising targeting, fraud detection, device fingerprinting
Analytics, behavioral advertising, service optimization, AI training
Creditworthiness assessment, risk evaluation, affiliate marketing
Cross-Platform Tracking
HelloBrigit tracks users across other websites and apps through cookies, pixel tags, and SDKs integrated with Google Analytics, Facebook Analytics, Segment, Hotjar, Bing Ads, and Snap Pixel. This allows the company and third-party ad networks to build a cross-platform profile of your browsing history, search behavior, and interactions with advertisements.
Tracking Methods:
Cookies
First-party and third-party cookies used to track user behavior, pages visited, navigation patterns, and enable interest-based advertising
Pixel Tags
Tracking pixels from Google Analytics, Facebook Analytics, Bing Ads, and Snap Pixel embedded in HelloBrigit properties and partner websites to track conversions and behavior
Software Development Kits (SDKs)
SDKs from analytics and advertising platforms integrated into the HelloBrigit app to track user interactions, events, and serve targeted advertisements
Device Fingerprinting
Collection of device identifier, IP address, browser type, OS type, and device characteristics to create a unique profile for cross-device and cross-platform tracking
AI & Data Training
hellobrigit uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Personal Information
All collected personal information including financial data, identity data, health information, browsing history, and usage data
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed hellobrigit
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.