"GS1 US collects extensive sensitive data including device identifiers, location, behavioral tracking, audio/video recordings, and biometric signals (system fonts, plugins) across multiple devices and websites. The company shares this data broadly with advertising networks (Google, Microsoft, LinkedIn), affiliate companies, government agencies, and other third parties primarily through an opt-out model. Sophisticated cross-device tracking via cookies, web beacons, and fingerprinting technologies is deployed without honoring Do Not Track requests, while data is retained indefinitely with residual copies persisting in backups even after deletion requests."
gs1us Privacy Concerns & Scorecard
Broad AI processing of personal information across all stated purposes without explicit per-use consent mechanism. Third-party service providers process communications through AI systems. Policy claims no AI training on personal data but processing for other AI purposes is permitted.
Personal information shared with multiple categories of third parties including advertising networks, data brokers, government agencies, and affiliate companies by default (opt-out model). Shares include behavioral data with Google Ads, Microsoft Bing, LinkedIn Ads for targeted advertising purposes.
Sophisticated cross-device and cross-site behavioral tracking using multiple simultaneous technologies including cookies, web beacons, embedded scripts, and recognition technologies. Tracks user activity across multiple websites and devices for interest-based advertising without honoring Do Not Track signals.
Extensive collection of sensitive personal data including device fingerprinting, cross-device tracking, behavioral data, audio/video recordings, biometric identifiers (system fonts, plugins), location data, and health/demographic information without explicit consent mechanisms for all collection types.
Data retained indefinitely for most categories with no guaranteed deletion mechanism. Residual data remains in backup systems even after deletion requests. Unsubscribe requests retained permanently, creating indefinite exception to deletion rights.
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Data Collection & Tracking
Personal Information Collected
Payment processing, billing
Account management, identity verification, job applications, marketing communications
Service delivery, member registry, marketing, mailing
Analytics, ad targeting, security, service optimization, device fingerprinting
Geotargeting for advertisements, analytics, service personalization
Interest-based advertising, content personalization, service improvement, marketing
Marketing, audience targeting, social advertising, recruitment
Event documentation, chatbot training, customer support, communication analysis
Analytics, compliance reporting, audience segmentation for marketing
Audience enrichment, behavioral profiling, cross-site advertising targeting
Cross-Platform Tracking
GS1 US tracks users across multiple websites and devices using cross-device recognition technologies, cookies, web beacons, and fingerprinting techniques. The policy explicitly states collection of 'online activity across multiple websites and devices' and deployment of 'Cross-device tracking and recognition technologies used to identify users across multiple devices' for interest-based advertising and behavioral analysis.
Tracking Methods:
Flash Cookies
Local Shared Objects stored by Adobe Flash that persist independently of browser cookies and can store tracking information
First-party Cookies
Cookies set directly by GS1 US to remember user preferences, login status, and browsing behavior on GS1 websites
Third-party Cookies
Cookies from Google Analytics, DoubleClick, and other ad networks to track user behavior across multiple websites and devices for advertising and analytics
Web Beacons & Pixels
Tracking pixels and web beacons embedded on GS1 websites and third-party sites to monitor user interactions, ad impressions, and cross-site activity
Browser Fingerprinting
Device fingerprinting using system fonts, plugins, hardware information, and other characteristics to identify and track users across devices and sites even when cookies are blocked
ETag Tracking
Entity Tags used to circumvent cookie-blocking mechanisms and maintain persistent tracking across browser sessions
Recognition Technologies
Cross-device recognition and matching technologies to identify the same user across multiple devices and connect their browsing activity
Embedded Scripts
JavaScript code embedded on GS1 and third-party websites to collect real-time behavioral data and enable dynamic ad targeting
AI & Data Training
gs1us does not train AI on your content
Based on their public policy, your content is not used to train AI models.
What Content Is Used
Communications & Chatbot Interactions
Emails, chats, and other customer communications processed by AI systems operated by third-party service providers (e.g., Twilio) for customer support, transcription, and analysis purposes
User Submissions
Photos, writings, music, videos, audio, and graphics submitted by users may be processed by AI technologies for content analysis, categorization, and potentially published in any media format
How to Object
- 1
Email legal@gs1us.org to withdraw consent for AI processing of your personal data. Note that the policy states AI systems will not be trained on personal data, but processing of personal data through AI systems for other purposes (customer support, chatbot interactions, communications analysis) continues unless you withdraw consent.
Why We Analyzed gs1us
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.