"FreshBooks presents a moderate-to-high privacy risk score (58/100) primarily driven by collection of sensitive financial data (credit reports, credit scores) for marketing purposes, indefinite retention of data tied to customer relationship duration, and use of tracking cookies for behavioral advertising across websites. The company shares data with multiple categories of third parties including payment processors and affiliates, and reserves the right to unilaterally change the privacy policy with minimal notice, limiting user control over future data practices."
freshbooks Privacy Concerns & Scorecard
Collection of sensitive financial data including credit reports, credit scores, and credit information for marketing purposes and credit evaluation
Use of cookies for cross-website behavioral tracking and personalized advertising delivery with automated decision-making and AI
Policy allows unilateral amendment at any time with only 'prominent notice' requirement for material changes
Data shared with payment processors (Stripe) for identity verification and fraud detection, with Stripe acting as independent controller
Vague retention periods with indefinite retention for credit authorization purposes tied to customer relationship duration
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, and communication
Payment processing, fraud detection, and marketing eligibility determination
Service delivery, security, and analytics
Analytics, personalization, and targeted advertising delivery
Regulatory compliance and identity verification
Cross-Platform Tracking
FreshBooks uses cookies and tracking pixels to monitor your browsing behavior across websites for purposes of personalized advertising delivery. The policy explicitly states cookies track 'user activity for personalized advertising delivery across websites,' indicating cross-site behavioral tracking capability.
Tracking Methods:
First-party Cookies
Cookies set by FreshBooks.com to track user activity and preferences on the FreshBooks website
Third-party Tracking Pixels
Tracking pixels used to monitor user behavior across external websites for personalized advertising delivery
Device Fingerprinting via User-Agent
Collection of user-agent information and device type data for cross-device identification and tracking
AI & Data Training
freshbooks does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed freshbooks
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.