"Elementor poses a significant privacy risk (68/100) due to extensive collection of sensitive data including financial information, call recordings, and session activity, combined with broad sharing across advertising networks, business partners, and automatic third-party integrations. Behavioral tracking via cookies and pixels enables cross-site targeting, while vague retention policies and weak user controls—particularly around call recording consent and administrator access in shared accounts—further elevate risk exposure."
elementor Privacy Concerns & Scorecard
Data is shared broadly with service providers, advertising networks, business partners, and integrations with minimal transparency. Account administrators can access all user data in multi-member plans.
Elementor collects extensive personal and sensitive data including financial information, payment details, tax IDs, call recordings, session recordings, and chat transcripts with limited granularity in user consent.
Broad 'Legitimate Interests' definition allows processing of user data for marketing and profiling purposes beyond what users may reasonably expect.
Contextual, behavioral, and interests-based advertising tracking implemented across websites and applications with tracking pixels, cookies, and behavioral data collection.
Data retention periods are vaguely defined as 'as long as necessary' without specific timeframes, creating indefinite retention risk for most data types.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, billing, legal compliance, and customer support
Payment processing, subscription management, fraud detection, and tax compliance
Service delivery, analytics, security, and performance measurement
Localization, analytics, and contextual advertising
Product improvement, analytics, behavioral profiling, and marketing optimization
Customer support, training, quality assurance, and service improvement
Service delivery and technical troubleshooting
Contextual and behavioral advertising, marketing optimization, and audience segmentation
Cross-Platform Tracking
Elementor tracks your browsing behavior across websites and applications through cookies and tracking pixels (Google Analytics and Hotjar). Data collected includes clicks, taps, scrolls, and device information used for behavioral advertising targeting. Non-identifiable/aggregated data is shared with partners for business purposes without explicit cross-platform opt-out mechanisms.
Tracking Methods:
Cookies
First-party and third-party cookies installed on user devices for analytics, performance measurement, and advertising personalization
Tracking Pixels
Invisible pixels embedded in web pages and emails to track user activity, conversions, and cross-site behavioral patterns
Google Analytics
Third-party analytics service tracking visits, pages viewed, referral sources, and user journey data
Hotjar Session Recording
Session replay technology collecting clicks, taps, scrolls, mouse movements, and form interactions within Elementor interface
Third-Party Integrations
Automatic data sharing with connected CRM systems, marketing platforms, advertising networks, and analytics tools upon activation
Terms of Service Updates
ToS Replaced with Terms & Conditions Generator Tool
The entire document has changed from an actual Terms of Service with cookie consent policies to a marketing page for a Terms & Conditions generator tool. This is not a ToS update but a complete replacement of the document type, meaning users no longer have access to the original binding terms that governed their use of the service.
Effective: August 24, 2026
Removal of Cookie Consent and Data Handling Policies
The original ToS detailed specific cookie usage, tracking technologies, and user consent mechanisms (with options to opt-out via 'Do Not Sell or Share My Info'). The new document completely removes all privacy, cookie, and data handling disclosures, replacing them with generic marketing content about generating ToS documents.
Effective: August 24, 2026
Loss of Cookie Transparency and Consent Mechanism
Users previously had clear visibility into 69+ necessary cookies, their purposes, storage durations, and the ability to control tracking. The new version provides no information about data collection, tracking, or user consent options, eliminating transparency around how user data is handled.
Effective: August 24, 2026
AI & Data Training
elementor uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
User Interactions and Behavioral Data
Clicks, scrolls, taps, form inputs, and session activity analyzed by AI and machine learning systems
Call Recordings and Transcripts
Call recordings and AI-generated transcripts used for training and quality assurance
Chat and Support Communications
Chat transcripts from customer support interactions analyzed for model training
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed elementor
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.