"Eldorado presents a high-risk privacy profile (72/100) comparable to Google/Microsoft, driven by extensive collection of sensitive biometric and financial data, broad sharing with 8+ advertising networks, and comprehensive cross-site behavioral tracking via 40+ cookies and device fingerprinting. Transaction data retention extends 10 years with indefinite legal compliance retention, while tracking mechanisms include session recording and pixel-based retargeting with limited transparency on opt-out mechanisms. The policy's classification of Google tracking cookies as 'Required/Security' when used for ad personalization, combined with warnings that disabling cookies may break website functionality, creates deceptive pressure to accept invasive tracking."
eldorado Privacy Concerns & Scorecard
Extensive cross-site behavioral tracking through 40+ cookies including Google Ads pixels, Facebook pixels, Snapchat, Twitter, and Microsoft Clarity for conversion attribution and retargeting
Eldorado collects extensive biometric data including identity documents, selfies/photos, and facial recognition for liveness checks, transmitted to third-party identity verification providers
Data shared with 8+ major advertising networks (Google Ads, Facebook, Snapchat, Twitter, Amazon Ads, Microsoft) for behavioral profiling and personalized advertising, beyond standard service provider relationships
Limited transparency on opt-out mechanisms for most cookies; warning that disabling cookies may cause website malfunction creates pressure to accept tracking; policy changes effective with only notification on website
Transaction data retained indefinitely (10 years) under Lithuanian accounting law; legal compliance data retained indefinitely based on statutory requirements; identity verification data retained up to 10 years
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Identity verification, fraud prevention, KYC compliance, dispute resolution
Payment processing, fraud prevention, dispute resolution, accounting/taxation compliance
Account management, communication, authentication, customer support
Analytics, website improvement, personalization, advertising, fraud detection
Fraud prevention, payment verification, technical support, analytics
Fraud detection, compliance, analytics, geographic targeting
Targeted advertising, conversion tracking, retargeting, advertising analytics
Personalization, website functionality, compliance, advertising optimization
Cross-Platform Tracking
Eldorado tracks you across other websites and apps through Facebook pixels, Google Ads cookies, Snapchat, Twitter, Microsoft Clarity, and Amazon Ads. These platforms receive your user ID, behavioral data, and ad interaction history, allowing them to recognize and profile you when you visit their own properties. Device fingerprinting via _ps_fb cookie enables persistent cross-device tracking even without cookies enabled.
Tracking Methods:
Tracking Pixels & Web Beacons
Google Ads pixels, Facebook pixels, Snapchat pixels, Twitter pixels, Amazon Ads pixels embedded on Eldorado pages and checkout flow; send user behavior to advertising networks for conversion tracking and cross-site retargeting
Advertising & Analytics Cookies
40+ cookies including IDE (Google Ad Personalization), _gcl_* (Google conversion), fr (Facebook), snap_ab (Snapchat), twclid (Twitter), DSID (Google conversion), FPGCLAW/FPGCLGB (Google ads); persistent cookies that follow user across websites
Device Fingerprinting
_ps_fb cookie creates unique device identifier combining browser, OS, screen resolution, and other technical signals; enables tracking even when cookies are cleared or disabled
Session Recording
Microsoft Clarity captures mouse movements, clicks, scrolling behavior, form interactions, and video replay of user sessions on Eldorado website only
Authentication & Login Tracking
Google authentication, Facebook authentication, Microsoft authentication tokens; allows these platforms to recognize user and link behavior across their own properties
First-Party Analytics Cookies
Google Analytics (ga, _gid), Hotjar analytics, Primer SDK; track user behavior and performance metrics on Eldorado website
AI & Data Training
eldorado does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed eldorado
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.