"Drift operates at a moderate-high privacy risk level (62/100), comparable to mainstream ad-supported services like Netflix/Spotify but with more aggressive behavioral tracking and financial data retention practices. The service collects extensive financial information including credit card numbers, shares data with advertising networks for behavioral targeting, and retains order information indefinitely without automatic deletion. Critical gaps include the absence of opt-out mechanisms for core data collection and failure to honor Do Not Track signals, limiting user control over tracking and profiling."
drift Privacy Concerns & Scorecard
Order information retained indefinitely with no automatic deletion, requiring manual user requests
Credit card numbers collected and retained, creating heightened financial data exposure risk
Extensive collection of financial and behavioral data including credit card numbers, billing/shipping addresses, browsing history, and site interaction information
Broad legal compliance sharing framework allows government data access beyond standard legal requirements
Service does not honor Do Not Track browser signals, preventing users from opting out at browser level
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account management and contact for service-related communications
Transaction processing and payment collection
Targeted advertising, marketing campaign assessment, and service improvement
Device identification, geolocation approximation, and cross-device tracking
Cross-Platform Tracking
Drift tracks your behavior across their own platform and shares collected data with Facebook, Google, and Bing advertising networks, enabling these platforms to recognize you across their own sites and apps for cross-platform behavioral retargeting. The service uses cookies, web beacons, pixels, and tags that persist across browsing sessions to build a profile of your interests and purchase history.
Tracking Methods:
Cookies
Persistent cookies store user identifiers and behavioral data to recognize users across sessions and enable retargeting
Web Beacons & Pixels
Invisible tracking pixels embedded in emails and web pages report user interactions back to Drift and advertising partners
Log Files & Tags
Server-side logging captures request data including IP addresses, browser type, and page access patterns
Third-Party Tracking
Facebook, Google, and Bing tracking pixels on Drift pages enable these networks to build behavioral profiles across their ecosystems
AI & Data Training
drift does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed drift
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.