"Crexi operates with a high-risk privacy posture comparable to major ad-tech platforms, collecting granular behavioral data on real estate professionals and sharing it with 20+ third-party vendors for advertising, analytics, and lead qualification purposes. The service deploys extensive conversion tracking across multiple ad networks with no user opt-out mechanism and undefined data retention policies, creating comprehensive surveillance of user property interests and lead generation activities. Combined with absent transparency on data sharing justifications and no privacy contact information, users have minimal control over how their professional activity data is monetized."
crexi Privacy Concerns & Scorecard
Extensive ad tracking enabled through multiple conversion tracking pixels and retargeting platforms. Real estate professionals' property interest and lead information is tracked across Google Ads, Twitter Conversion Tracking, Bing UET, LinkedIn analytics, and StackAdapt, enabling comprehensive behavioral targeting.
UTM parameter tracking combined with Mixpanel analytics enables detailed user journey reconstruction and conversion funnel analysis. This allows reconstruction of how users arrived at Crexi and their complete interaction sequence.
Data is shared with 20+ third-party vendors spanning advertising networks, analytics platforms, marketing automation, and lead qualification tools. Vendors include Google Analytics, Google Tag Manager, LinkedIn Insight Tag, Bing Ads, Twitter/X Ads, HubSpot, StackAdapt, Teads, Universal Ads, Trustpilot, Stripe, G2, Qualified, ChiliPiper, Mixpanel, and Cloudflare Insights.
No opt-out options for tracking or data collection are described. Users cannot disable tracking scripts, cookies, or conversion monitoring. Account deletion does not guarantee removal of tracking data or conversion records.
Data retention policies are not specified in the privacy policy. The absence of retention limits means data may be retained indefinitely without user knowledge or control.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account management, authentication, and marketing communication
Platform analytics, user experience improvement, and lead qualification
Personalization, recommendations, and behavioral targeting
Technical functionality, security, and audience segmentation
Conversion tracking, advertising attribution, and campaign performance measurement
Marketing attribution and campaign performance analysis
Lead management, CRM integration, and sales pipeline development
Cross-Platform Tracking
Crexi tracks users across external advertising platforms through conversion pixels deployed on Google Ads, Bing Ads, Twitter/X Ads, LinkedIn Ads, and StackAdapt. UTM parameters combined with Google Tag Manager enable reconstruction of user journeys originating from external marketing campaigns. Real estate professional behaviors on Crexi (property views, searches, lead qualification events) are transmitted to 20+ third-party vendors including Mixpanel, Qualified, and ChiliPiper for cross-platform audience building and retargeting.
Tracking Methods:
Google Tag Manager
Server-side and client-side tag deployment enabling comprehensive event tracking and third-party data transmission across all user interactions
Google Analytics
Web analytics tracking user sessions, page views, events, and user funnels; enables cross-session user journey reconstruction
Conversion Tracking Pixels
Pixels deployed by Google Ads, Bing Ads, Twitter/X Ads, LinkedIn Ads, and StackAdapt to track user conversions and purchases across advertising platforms
Mixpanel
Client-side event tracking library recording granular user interactions (property views, searches, downloads) for funnel and cohort analysis
LinkedIn Insight Tag
LinkedIn's conversion tracking pixel deployed to associate user activity with LinkedIn advertising campaigns and retargeting audiences
Bing UET (Universal Event Tracking)
Microsoft tracking pixel deployed to record user conversions and build retargeting audiences on Bing Ads
StackAdapt Pixel
Programmatic advertising platform pixel for real-time bidding audience synchronization and retargeting
Teads Tracking
Premium video advertising platform tracking for conversion attribution and audience building
Cloudflare Insights
Content delivery and analytics tracking DNS queries and bot detection for security and performance monitoring
Qualified.com Lead Intelligence
Lead qualification plugin tracking visitor engagement signals and company/account identification for sales intelligence
ChiliPiper Lead Routing
Sales routing plugin tracking lead qualification events and sales process interactions
HubSpot Tracking
CRM integration tracking user interactions, form submissions, and lead lifecycle events
AI & Data Training
crexi does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed crexi
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.