"Clutch exhibits high-risk privacy practices comparable to ad-tech platforms (score: 73/100). The service collects extensive sensitive data including financial and location information, shares it broadly with advertising networks and unspecified third parties, enables cross-site behavioral tracking via multiple pixels and retargeting, and implements dark patterns such as automatic cookie consent if the consent management script fails. Compounding these risks, the company explicitly ignores DNT signals, requires per-device/browser opt-outs, cannot guarantee data deletion from published reviews, and retains data indefinitely for vague business purposes."
clutch Privacy Concerns & Scorecard
Automatic consent grant if consent management script fails. If Cookiebot fails to load, analytics and marketing cookies are automatically granted after 10 seconds without any user action or confirmation required.
Data shared with advertising networks and marketing partners for behavioral targeting. Location information explicitly shared with 'agents, vendors, or advertisers' for location-based advertising. Project request information automatically shared with 'service providers and partner vendors' without per-vendor consent.
Extensive cross-site behavioral tracking and retargeting enabled through multiple third-party pixels and cookies. Google AdWords remarketing service explicitly used. Marketing cookies track 'user activities over time and across websites' for 'tailored online advertising'.
Clutch collects extensive sensitive data including financial information (credit card, banking details), precise location data (GPS coordinates), professional employment details, and biometric-adjacent device identifiers. Collection occurs through multiple methods without granular consent controls.
User-generated content (reviews, testimonials) cannot be edited or removed once published. Reviews appear in search engine results outside Clutch's control, creating permanent data exposure.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, marketing communications, and identity verification.
Payment processing, billing, fraud prevention, and financial reconciliation.
Location-based advertising, service localization, and analytics.
Service personalization, matching with service providers, and demographic profiling for advertising.
Service compatibility, analytics, user experience optimization, and device fingerprinting for cross-device tracking.
Analytics, service improvement, user experience optimization, and behavioral tracking for advertising.
Behavioral profiling, targeted advertising, and algorithmic decision-making.
Service marketplace function, social proof, search engine indexing, and platform content.
Session management, analytics, advertising targeting, and cross-site behavioral tracking.
Support delivery, dispute resolution, and service improvement.
Cross-Platform Tracking
Clutch enables cross-site behavioral tracking through Google Analytics, LinkedIn pixels, Bing tracking, and custom analytics URLs to monitor user activities 'over time and across websites' for targeted advertising. Advertising technology providers deployed on Clutch track users across multiple domains via retargeting pixels and cookies. This tracking is not limited to Clutch properties—it follows users to other websites via Google AdWords remarketing.
Tracking Methods:
Google Analytics
Tag: G-D0WFGX8X3V. Tracks page views, user interactions, and behavior across Clutch and linked domains via persistent cookies and session IDs.
LinkedIn Pixel
Tag: 2154602. Tracks user behavior on Clutch and across the web for LinkedIn advertising and retargeting. Loads even in noscript fallback without consent.
Bing Ads Pixel
Tag: 343119667. Tracks conversions and user behavior for Microsoft advertising and cross-site remarketing.
Google Ads Remarketing
Enables retargeting ads to users who have visited Clutch while they browse other websites (cross-site behavioral tracking).
Heap Analytics
Tag: 1079324124. Collects detailed user interaction data (clicks, scrolls, form inputs) for session replay and behavior analysis.
HubSpot Tracking
Tag: 3972656. Tracks marketing interactions, email opens, form submissions, and customer engagement across Clutch properties.
Bambora Payment Tracking
Tag: 93700. Tracks payment transactions and financial data for payment processing and fraud prevention.
Custom Analytics Transport
URL: https://g.clutch.co. Custom endpoint for sending analytics and tracking data to Clutch servers.
Cookiebot Consent Management
ID: e7d50885-40d9-4ff3-b87a-ae5de56e6912. Manages cookie consent preferences. Stores consent state in localStorage (90-day expiration). Auto-enables cookies if script fails to load after 10 seconds.
Marketing Cookies (First-Party)
Persistent cookies set by Clutch to remember user preferences, track repeat visits, and enable marketing personalization.
Third-Party Advertising Cookies
Cookies set by Google, LinkedIn, Bing, and other ad tech partners to enable cross-site tracking and behavioral targeting.
AI & Data Training
clutch does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed clutch
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.