"Bluehost presents a moderate-to-high privacy risk score of 56, comparable to mainstream ad-supported services like Netflix or Spotify. The service collects extensive personal data (18 points), shares it broadly with corporate family members and business partners (17 points), and employs mandatory cookies for customized advertising (11 points), while limiting user legal recourse through class-action waivers. Users have opt-out mechanisms available but face mandatory cookie acceptance as a condition of using the service."
Bluehost Privacy Concerns & Scorecard
While cookie settings and Do Not Sell options exist for California users, a class-action waiver provision in the Terms of Use significantly limits legal recourse for privacy violations, and cookie acceptance is mandatory for site access.
Bluehost shares data broadly with Newfold corporate family members, business partners, third-party service providers, vendors, and authorized users within customer organizations. The scope of 'business partners' is not clearly defined.
Bluehost collects extensive personal and sensitive data including name, email, physical address, phone number, company name, geographic location, payment information, IP address, browser information, browsing history, device information, and social media identifiers.
Cookies and monitoring technologies are used to track user interactions for customized advertising and marketing purposes. Mandatory cookie acceptance is required as a condition of site use.
Data retention policies are not specified in the provided policy segment, creating uncertainty about how long personal information is retained.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, communication, and marketing
Service delivery, billing, and location-based marketing
Processing payments and managing account billing
Site functionality, security, analytics, and targeted advertising
Site optimization, analytics, customized advertising, and marketing insights
Marketing, audience building, and social media advertising
Cross-Platform Tracking
Bluehost uses cookies and monitoring technologies to track user interactions on its site for customized advertising purposes. The policy indicates use of third-party tracking pixels and cross-site behavioral practices, though the specific scope of cross-device and cross-site tracking is not fully detailed in the provided segment.
Tracking Methods:
Cookies
Persistent and session cookies used to track user interactions, preferences, and browsing history for customized advertising and analytics. Mandatory acceptance required for site use.
Tracking Pixels
Third-party tracking pixels embedded on Bluehost pages and partner sites to record user behavior for retargeting and cross-site behavioral tracking
Device Fingerprinting
Technical methods used to create unique device identifiers based on browser and device characteristics for cross-device tracking and identification
Terms of Service Updates
AI Service Terms Consolidated and Expanded with AI Credits Requirement
The company consolidated AI service terms into Section 34, incorporating separate AI Product and Service Terms and Fair Use Policy documents. On August 19, 2026, additional updates were made to add terms governing AI Credits required to access certain AI Services. This introduces a new pay-per-use model for AI features.
Effective: August 19, 2026
Shift from Inline Refund Policy Clarification to External Document References
The previous version stated AI terms were added in Sections 34-35 with refund policy clarification in Section 14. The new version indicates AI terms were consolidated into Section 34 and now incorporates external documents (AI Product and Service Terms, Fair Use Policy) rather than inline policy language. This makes the actual terms less transparent to users.
Effective: July 22, 2026
AI & Data Training
Bluehost does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed Bluehost
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.