"Apify presents a high-risk privacy profile (score: 68/100) comparable to mainstream ad-tech platforms. The service collects extensive personal data including government identity documents and facial templates, engages in cross-site behavioral tracking via cookies and pixels, and shares hashed email identifiers with major advertising platforms (Google, LinkedIn, X, TikTok) for targeted advertising and conversion tracking. Critical gaps include the lack of one-click opt-outs for behavioral advertising sharing, vague data retention timelines, and non-deletion of public forum posts after account termination."
apify Privacy Concerns & Scorecard
Hashed customer identifiers (email addresses) are uploaded to major advertising platforms (Google, LinkedIn, X/Twitter, TikTok) for audience matching, conversion tracking, and targeted advertising. Data is shared with advertising networks for cross-context behavioral advertising purposes.
Apify implements cross-site behavioral tracking and retargeting through cookie-based and pixel-based technologies on the website and third-party platforms, with hashed email addresses shared to advertising networks for custom audience matching and conversion signal tracking.
Apify collects extensive personal data including government-issued identity documents and facial geometry templates for identity verification, combined with behavioral tracking data (IP addresses, device identifiers, browsing history, search queries, geolocation).
Account deletion does not guarantee deletion of all personal data. Public reviews, issues, and forum posts remain visible after account termination, and data may be retained for legal compliance indefinitely.
Data retention policy relies on vague 'as long as necessary' language with exceptions for legal compliance, and no clear timeline is provided for when data is actually deleted or when users can request deletion.
Policy language regarding AI processing and inference-based decisions lacks transparency on decision impacts. No explicit commitment to inform users when data is used for profiling or automated decision-making with legal/financial consequences.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, identity verification, fraud prevention, and KYC (Know Your Customer) compliance
Payment processing, billing administration, subscription management, and fraud detection
Website functionality, analytics, security, and ad targeting across platforms
Analytics, service localization, and targeted advertising based on user location
Service improvement, analytics, customer support, personalization, and advertising targeting
Behavioral profiling, audience segmentation, predictive analytics, and interest-based advertising
Account creation convenience, data enrichment, and cross-platform identity matching
Cross-Platform Tracking
Apify tracks you across Google, LinkedIn, X/Twitter, and TikTok platforms using pixel-based retargeting and hashed email matching for audience segmentation and conversion tracking. Cookie-based tracking mechanisms monitor your browsing behavior on third-party websites for interest-based advertising purposes.
Tracking Methods:
Cookies (First-Party & Third-Party)
First-party cookies store login and preference data; third-party cookies from advertising partners (Google, LinkedIn, X, TikTok) track browsing behavior across websites for interest-based advertising and retargeting
Tracking Pixels
Invisible pixels embedded on website and in emails track page views, conversions, and user interactions; conversion data is sent back to advertising platforms for campaign optimization
Web Beacons
Used in conjunction with cookies to measure engagement and track user movement within the website and email communications
Hashed Email Matching
Hashed email addresses are uploaded to Google, LinkedIn, X, and TikTok to create custom audiences, match users across platforms, and track conversions. Enables cross-platform behavioral targeting without sharing plaintext emails
Device Fingerprinting via IP & Device ID
IP addresses and device identifiers (OS, browser, device type) create a unique fingerprint used to identify users across sessions and platforms for tracking and analytics purposes
Third-Party Sign-On (Google, GitHub)
OAuth-based login integrations allow third-party providers to track Apify user accounts and potentially share data between platforms
Terms of Service Updates
Documentation structure reorganization
The navigation menu was reorganized to separate API, SDK, and CLI into distinct sections rather than a combined 'APIs, SDKs & CLI' dropdown. Additionally, experimental clients were promoted from 'Experimental' designation to standard 'Client' listings (Go, PHP, Java, .NET, Rust). This reflects a maturation of these tools but does not materially change user rights or obligations.
Effective: August 24, 2026
AI & Data Training
apify does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed apify
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.