Terms of Service Change History
Amazon
AI Model Training Restriction Added
New prohibition added: users may not use AI-generated content from Amazon Services to develop or improve large language models, multimodal models, machine learning models or related technology. This is a material restriction on how users can repurpose Amazon content.
Effective: August 14, 2026
Expanded Restrictions on Content Use
Enhanced license restrictions now explicitly prohibit collection and use of product listings, descriptions, and prices; derivative uses; downloading account information for third parties; and data mining. These restrictions were implied but are now explicitly stated.
Effective: August 14, 2026
Alcohol Purchase Age Requirement Clarified
New explicit requirement that users must be at least 21 years old to purchase alcohol or use alcohol-related site functionality. Previously this may have been implicit but is now clearly stated as an enforceable condition.
Effective: August 14, 2026
Addition of ue_swsfp tracking parameter
A new tracking parameter 'ue_swsfp = 1' has been added to the analytics configuration. This enables additional service worker-related feature tracking on Amazon pages. This is a technical implementation detail rather than a policy change affecting user rights.
Effective: August 28, 2026
Alexa explicitly added to Service Terms examples with direct link
The new version specifically calls out Alexa as a service subject to separate terms and provides a direct hyperlink to the Alexa Terms of Use. Previously, Alexa was not explicitly mentioned in the examples, only generic services like 'Your Profile' and 'Amazon Video.' This makes the separate Alexa terms more discoverable and emphasizes its distinct governance.
Effective: August 14, 2026
Removed reference to comprehensive Amazon trademark list
The previous version included a link to 'a non-exhaustive list of Amazon trademarks' which has been removed in the new version. The new version only generally states that Amazon's trademarks cannot be misused, without providing users access to the specific list of protected marks.
Effective: August 14, 2026
Keyboard shortcut modifier key changed from 'opt' to 'alt'
All keyboard shortcuts have been updated to use 'alt' instead of 'opt' as the primary modifier key. This affects Search (alt+/), Cart (shift+alt+C), Home (shift+alt+H), Orders (shift+alt+O), and Show/Hide shortcuts (shift+alt+Z). This is a minor UI/UX change with no material impact on user rights or obligations.
Effective: August 11, 2026